TY  - BOOK
AU  - Chevalier, Michel
AU  - Mazzalovo, Gerald
TI  - Luxury brand management : a world of privilege
SN  - 9780470823262
U1  - 658.827 
PY  - 2008///
CY  - New Jersey: 
PB  - John Wiley and Sons, Inc.
KW  - brand audit
KW  - brand lifecycle
KW  - client
KW  - communication
KW  - identity
KW  - international distribution
KW  - logistics and licensing
KW  - luxury brand
KW  - luxury industry
KW  - luxury sector
KW  - managing creation
KW  - retailing
ER  -