Baladi, Joseph <br/><br/>
The brutal truth about asian branding : and how to break the vicious cycle 
by Joseph Baladi 
 - Hoboken:   John Wiley and Sons Ltd.  2011 
 - viii, 280p., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780470826478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>brand strategy<br/>branding<br/>methodology<br/>pre-branding<br/>redefining brand
<br/><br/><label>Dewey Class. No.: </label>658.827095  / BAL