Powell, Guy R. <br/><br/>
ROI of $ocial media : how to improve the return on your social marketing investment 
by Guy R. Powell, Steven W. Groves and Jerry Dimos 
 - New Jersey:   John Wiley and Sons, Inc.  2011 
 - xviii, 289p., bib., app., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9780470827413 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand image<br/>consumer persona<br/>economic aspects<br/>individual persona<br/>influencer persona<br/>internet marketing<br/>marketing<br/>media<br/>media engagement framework<br/>online social networks<br/>practical applications<br/>social marketing<br/>social marketing strategy<br/>social media<br/>social media<br/>social media motivation
<br/><br/><label>Dewey Class. No.: </label>658.802  / POW