TY  - BOOK
AU  - Powell, Guy R.
AU  - Dimos, Jerry
AU  - Groves, Steven W.
TI  - ROI of $ocial media : how to improve the return on your social marketing investment
SN  - 9780470827413
U1  - 658.802 
PY  - 2011///
CY  - New Jersey: 
PB  - John Wiley and Sons, Inc.
KW  - brand image
KW  - consumer persona
KW  - economic aspects
KW  - individual persona
KW  - influencer persona
KW  - internet marketing
KW  - marketing
KW  - media
KW  - media engagement framework
KW  - online social networks
KW  - practical applications
KW  - social marketing
KW  - social marketing strategy
KW  - social media
KW  - social media motivation
ER  -