Allen, Judy <br/><br/>
The executive guide to corporate events and business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth 
by Judy Allen 
 - New Jersey:   John Wiley and Sons Ltd.  2006 
 - xx, 300p., app., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780470838488 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business entertaining<br/>identifying potential landmines<br/>planning<br/>public relations<br/>qualify your company objectives<br/>selecting events to successfully meet specific company objectives<br/>taking stock and planning ahead<br/>traditional business functions
<br/><br/><label>Dewey Class. No.: </label>659.2  / ALL