Thomas Yaccato, Joanne

The gender intelligent retailer : discover the connection between women consumers and business growth by Joanne Thomas Yaccato and Sean McSweeney - Canada: John Wiley and Sons 2008 - xxiv, 285p., ind. 24 cm x 16 cm

9780470841020


communication tools
marketing
psychological aspects
selling
target marketing
women consumer

658.804 / THO