TY  - BOOK
AU  - Thomas Yaccato, Joanne
AU  - Sean McSweeney
TI  - The gender intelligent retailer : discover the connection between women consumers and business growth
SN  - 9780470841020
U1  - 658.804 
PY  - 2008///
CY  - Canada: 
PB  - John Wiley and Sons
KW  - communication tools
KW  - marketing
KW  - psychological aspects
KW  - selling
KW  - target marketing
KW  - women consumer
ER  -