Thomas, David B. <br/><br/>
The executive's guide to enterprise social media strategy : how social networks are radically transforming your business 
by David B. Thomas and Mike Barlow 
 - New Jersey:   John Wiley and Sons, Inc.  2011 
 - xix, 204p., app., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9780470886021 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business enterprises<br/>computer networks<br/>economic aspects<br/>internal communications<br/>marketing<br/>media strategy<br/>online social networks<br/>public relations<br/>sales<br/>social enterprise<br/>social media<br/>strategic planning
<br/><br/><label>Dewey Class. No.: </label>006.70684  / THO