TY  - BOOK
AU  - Thomas, David B.
AU  - Barlow, Mike
TI  - The executive's guide to enterprise social media strategy : how social networks are radically transforming your business
SN  - 9780470886021
U1  - 006.70684 
PY  - 2011///
CY  - New Jersey: 
PB  - John Wiley and Sons, Inc.
KW  - business enterprises
KW  - computer networks
KW  - economic aspects
KW  - internal communications
KW  - marketing
KW  - media strategy
KW  - online social networks
KW  - public relations
KW  - sales
KW  - social enterprise
KW  - social media
KW  - strategic planning
ER  -