Perrey, Jesko <br/><br/>
Retail marketing and branding : a definitive guide to maximizing ROI 
by Jesko Perrey and Dennis Spillecke 
 - West Sussex:   John Wiley and Sons Ltd.  2011 
 - xviii, 300p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780470979662 
<br/><br/><label>Subjects--Topical Terms: </label><br/>boosting customer value<br/>brand management<br/>brand name products<br/>brand portfolio management<br/>branding<br/>budget sizing<br/>classical media<br/>detailhandel<br/>digital evolution<br/>marketing<br/>marketing<br/>marketing mix modelling<br/>media mix optimization<br/>merknamen<br/>optimizing marketing<br/>POS marketing<br/>private label branding<br/>retail trade<br/>segmentation<br/>smart sourcing
<br/><br/><label>Dewey Class. No.: </label>658.8700688  / PER