TY  - BOOK
AU  - Perrey, Jesko
AU  - Spillecke, Dennis
TI  - Retail marketing and branding : a definitive guide to maximizing ROI
SN  - 9780470979662
U1  - 658.8700688 
PY  - 2011///
CY  - West Sussex: 
PB  - John Wiley and Sons Ltd.
KW  - boosting customer value
KW  - brand management
KW  - brand name products
KW  - brand portfolio management
KW  - branding
KW  - budget sizing
KW  - classical media
KW  - detailhandel
KW  - digital evolution
KW  - marketing
KW  - marketing mix modelling
KW  - media mix optimization
KW  - merknamen
KW  - optimizing marketing
KW  - POS marketing
KW  - private label branding
KW  - retail trade
KW  - segmentation
KW  - smart sourcing
ER  -