Davis, John A. <br/><br/>
Competitive success : how branding adds value 
by John A.Davis 
 - West Sussex:   Jojn Wiley and Son, Ltd.  2010 
 - xxiv, 397p., bib., ref., ind.  23 cm x 18 cm 
<br/><br/><label>ISBN: </label>9780470998229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand culture<br/>brand ledership<br/>brand name product<br/>brand value<br/>branding (marketing)<br/>competitive success<br/>new brand frameworks
<br/><br/><label>Dewey Class. No.: </label>658.827  / DAV