TY  - BOOK
AU  - Davis, John A.
TI  - Competitive success : how branding adds value
SN  - 9780470998229
U1  - 658.827 
PY  - 2010///
CY  - West Sussex: 
PB  - Jojn Wiley and Son, Ltd.
KW  - brand culture
KW  - brand ledership
KW  - brand name product
KW  - brand value
KW  - branding (marketing)
KW  - competitive success
KW  - new brand frameworks
ER  -