Keiningham, Timothy L. <br/><br/>
Loyalty myths : hyped strategies that will put you out of business and proven tactics that really work 
by Timothy L Keiningham,Terry G. Vavra, Lerzan Aksoy and Henri Wallard 
 - Hoboken:   John Wiley and Sons  2006 
 - xvii, 254p., note., ind.  24 cm x 65 cm 
<br/><br/><label>ISBN: </label>9780471743156 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business and profitability<br/>company goals<br/>customer loyalty<br/>management practices<br/>regarding employees<br/>strategisches management
<br/><br/><label>Dewey Class. No.: </label>658.8343  / LOY