Kornberger, Martin <br/><br/>
Brand society : how brands transform management and lifestyle 
by Martin Kornberger 
 - New York:   Cambridge University Press  2010 
 - xx, 308p., ind., ref.  24 cm x 17 cm 
<br/><br/><label>ISBN: </label>9780521726900 
<br/><br/><label>Subjects--Topical Terms: </label><br/>aesthetics<br/>brand name products<br/>branding<br/>brands transform management<br/>culture<br/>ethics<br/>identity<br/>innovation<br/>lifestyle<br/>politics<br/>popular culture
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOR