TY  - BOOK
AU  - Kornberger, Martin
TI  - Brand society : how brands transform management and lifestyle
SN  - 9780521726900
U1  - 658.8 
PY  - 2010///
CY  - New York: 
PB  - Cambridge University Press
KW  - aesthetics
KW  - brand name products
KW  - branding
KW  - brands transform management
KW  - culture
KW  - ethics
KW  - identity
KW  - innovation
KW  - lifestyle
KW  - politics
KW  - popular culture
ER  -