Abrahams, David <br/><br/>
Brand risk : adding risk literacy to brand management 
by David Abrahams 
 - England:   Gower Publishing Limited  2008 
 - x, 212p., app., bib., ind.  25 cm x 17 cm 
<br/><br/><label>ISBN: </label>9780566087240 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand risk<br/>branding marketing<br/>case for risk literacy<br/>managing risk<br/>marketing risk management
<br/><br/><label>Dewey Class. No.: </label>658.827  / ABR