TY  - BOOK
AU  - Abrahams, David
TI  - Brand risk : adding risk literacy to brand management
SN  - 9780566087240
U1  - 658.827 
PY  - 2008///
CY  - England: 
PB  - Gower Publishing Limited
KW  - brand risk
KW  - branding marketing
KW  - case for risk literacy
KW  - managing risk
KW  - marketing risk management
ER  -