TY  - BOOK
AU  - Brenket, George G.
TI  - Marketing ethics
SN  - 9780613214236
U1  - 658.8001 
PY  - 2008///
CY  - MA: 
PB  - Blackwell Publishing
KW  - advertising
KW  - customer responsibilities
KW  - distribution
KW  - global society
KW  - marketers
KW  - marketing
KW  - marketing research
KW  - morality
KW  - packaging and labeling
KW  - pricing
KW  - product development
KW  - promotion
KW  - retailing
KW  - segmentation
KW  - target marketing
ER  -