Arthur, Ivan <br/><br/>
Brands under fire 
by Ivan Arthur and Kurien Mathew 
 - New Delhi:   Penguin Books India Pvt. Ltd  2008 
 - xiv, 214p.  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>9780670082261 
<br/><br/><label>Subjects--Topical Terms: </label><br/>cadbury dairy milk chocolate<br/>case studies<br/>case study<br/>coke<br/>leadership<br/>pepsi<br/>UTI-64
<br/><br/><label>Dewey Class. No.: </label>658.827  / ART