Bijapurkar, Rama <br/><br/>
A never-before world : tracking the evolution of consumer India 
by Rama Bijapurkar ; introduction by P. Chidambaram 
 - New Delhi:   Penguin Books India Pvt. Ltd.  2013 
 - xii, 354p., bib., ind.  24 cm x 15 cm 
<br/><br/><label>ISBN: </label>9780670086795 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer behaviour<br/>consumers<br/>consumption<br/>diverging<br/>economics<br/>gen next angst<br/>India<br/>limiting mindset<br/>marketing<br/>middle class truths<br/>rural and rurban<br/>society and culture<br/>urban
<br/><br/><label>Dewey Class. No.: </label>330.954  / BIJ