Aaker, David A. <br/><br/>
Creating signature stories : strategic messaging that persuades, energizes and inspires 
by David Aaker 
 - Gurgaon, Haryana:   Penguin India  2018 
 - xvi, 167p., note., ind.  23 cm x 14 cm 
<br/><br/><label>ISBN: </label>9780670091263 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding<br/>business communication<br/>consumers<br/>marketing<br/>psychology<br/>storytelling
<br/><br/><label>Dewey Class. No.: </label>658.827  / AAK