Arden, Paul It's not how good you are, it's how good you want to be by Paul Arden - London: Phaidon Press 2016 - 127p. 18 cm x 12 cm ISBN: 9780714843377 Subjects--Topical Terms: autoformationcustomer servicesreclamesuccess in businessthought and thinking Dewey Class. No.: 650.1 / ARD