Mullin,Roddy <br/><br/>
Sales promotion : how to create, implement and integrate campaigns that really work 
by Roddy Mullin and Julian Cummins 
 - 4th ed. 
 - New Delhi:   Kogan Page India  2008 
 - xx, 300p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9780749454746 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business and marketing purpose behind sales promotion<br/>implement a promotion<br/>international sales promotion<br/>joint promotions<br/>marketing<br/>marketing accountability and research<br/>premium promotions<br/>price promotions<br/>prize promotions<br/>promotions<br/>sales promotion<br/>self-regulation and the law<br/>starting with the customer<br/>suppliers<br/>to be creative
<br/><br/><label>Dewey Class. No.: </label>658.82  / CUM