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1.
TechnoBrands : how to create and use "Brand Identity" to market, advertise and sell technology products by Chuck Pettis by
  • Pettis, Chuck
Material type: Text Text
Language: English
Publication details: New York: AMACOM 1995
Availability: Items available for loan: KEIC (2)Call number: 658.827 PET, ...

2.
How champions sell by Michael Baber by
  • Baber, Michael
Material type: Text Text
Language: English
Publication details: New York: AMACOM 1997
Availability: Items available for loan: KEIC (1)Call number: 658.85 BAB.

3.
Total exposure : controlling your company's image in the glare of the business media explosion by Gustav Carlson by
  • Carlson, Gustav
Material type: Text Text
Language: English
Publication details: New York: AMACOM 1999
Availability: Items available for loan: KEIC (1)Call number: 659.2 CAR.

4.
Selling through independent reps by Harold J. Novick by
  • Novick, Harold J
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: AMACOM 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8102 NOV.

5.
Shaping the adaptive organization : landscapes, learning and leadership in volatile times by William E. Fulmer by
  • Fulmer, William E
Material type: Text Text
Language: English
Publication details: New York: AMACOM (American Management Association) 2000
Availability: Items available for loan: KEIC (1)Call number: 658.4063 FUL.

6.
Creating and domination new markets by Peter Meyer by
  • Meyer, Peter
Material type: Text Text
Language: English
Publication details: New York: AMACOM 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 MEY.

7.
Brand aid : an easy reference guide to solving your toughest branding problems and strengthening your market position by Brad VanAuken by
  • VanAuken, Brad
Material type: Text Text
Language: English
Publication details: New York: AMACOM 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 VAN.

8.
The leader as communicator : strategies and tactics to build loyalty, focus effort, and spark creativity by Robert Mai and Alan Akerson by
  • Mai, Robert
  • Akerson, Alan
Material type: Text Text
Language: English
Publication details: New York: AMACOM 2003
Availability: Items available for loan: KEIC (1)Call number: 658.45 MAT.

9.
Conquering consumerspace : marketing strategies for a branded world by Michael R. Solomon by
  • Solomon, Michael R
Material type: Text Text
Language: English
Publication details: New York: AMACOM 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 SOL.

10.
Defending the brand : aggressive strategies for protecting your brand in the online arena by Brian H. Murry by
  • Murry, Brian H
Material type: Text Text
Language: English
Publication details: New York: AMACOM 2003
Availability: Items available for loan: KEIC (2)Call number: 658.827 MUR, ...

11.
I've seen a lot of famous people naked, and they've got nothing on you! : business secrets from the ultimate street-smart entrepreneur by Jake Steinfeld by
  • Steinfeld, Jake
Material type: Text Text
Language: English
Publication details: New York: AMACOM, American Management Association 2006
Availability: Items available for loan: KEIC (1)Call number: 658.421 STE.

12.
Bringing new products to market : the art and science of creating winners by John A. Hall by
  • Hall, John A
Material type: Text Text
Language: English
Publication details: New York: AMACOM 1991
Availability: Items available for loan: KEIC (2)Call number: 658.575 HAL, ...

13.
The customer connection quality for the rest of us by John Guaspari by
  • Guaspari, John
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: AMACOM 1988
Availability: Items available for loan: KEIC (1)Call number: 658.562 GUA.

14.
Best practices in customer service by
  • Zemke, Ron (ed.)
  • Woods, John A. (ed.)
Material type: Text Text
Publication details: New York: AMACOM, 1999
Availability: Items available for loan: KEIC (1)Call number: 658.812 BES.

15.
Knock your socks off selling by Jeffrey H. Gitomer and Ron Zemke by
  • Gitomer, Jeffrey H
  • Zemke, Ron
Material type: Text Text
Language: English
Publication details: New York: Amacom 1999
Availability: Items available for loan: KEIC (1)Call number: 658.85 GIT.

16.
Voice power : using your voice to captivate, persuade, and command attention by Renee Grant-Williams by
  • Grant-Williams, Renee
Material type: Text Text
Language: English
Publication details: New York: AMACOM 2002
Availability: Items available for loan: KEIC (1)Call number: 808.5 GRA.

17.
Celebration of fools : an inside look at the rise and fall of JCPenney by Bill Hare by
  • Hare, Bill
Material type: Text Text
Language: English
Publication details: New York: AMACOM 2004
Availability: Items available for loan: KEIC (1)Call number: 381.14106573 HAR.

18.
Protecting and rebuilding your retirement : everything you need to do to secure your financial future by Les Abromovitz by
  • Abromovitz, Les
Material type: Text Text
Language: English
Publication details: New York: AMACOM, American Management Association 2003
Availability: Items available for loan: KEIC (1)Call number: 332.02401 ABR.

19.
Roadmap to entrepreneurial success : powerful strategies for building a high-profit business by Robert W. Price by
  • Price, Robert W
Material type: Text Text
Language: English
Publication details: New York: AMACOM 2004
Availability: Items available for loan: KEIC (1)Call number: 658.421 PRI.

20.
Brain tattoos : creating unique brands that stick in your customers' minds by Karen Post, foreword by Jeffery H. Gitomer, afterword by Michael Tchong by
  • Post, Karen
Material type: Text Text
Language: English
Publication details: New York: AMACOM 2005
Availability: Items available for loan: KEIC (1)Call number: 658.827 POS.

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