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101.
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Marketing revolution ! : the radical new approach to transforming the business, the brand and the bottom line by Paul R. Gamble, Alan Tapp, Anthony Marsella and Merlin Stone
Material type: Text Text
Language: English
Publication details: London: Kongan Page Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR.

102.
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Ads to icons : how advertising succeeds in a multimedia age, / by Paul Springer by Paul Springer by
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 659.113 SPR .

103.
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The innovative leader : how to inspire your team and drive creativity by Paul Sloane by
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page 2007
Availability: Items available for loan: KEIC (1)Call number: 658.4092 SLO.

104.
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Marketing financial services by
Edition: 2nd ed.
Material type: Text Text
Publication details: Oxford: Butterworth-Heinemann 2000
Availability: Items available for loan: KEIC (1)Call number: 332.10688 MAR.

105.
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Internal marketing : tools and concepts for customer-focused management by Pervaiz K. Ahmed and Mohammed Rafiq by
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 AHM .

106.
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Organising for social change : a dialectic journey of theory and praxis by Michael J. Papa, Arvind Singhal and Wendy H. Papa by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2006
Availability: Items available for loan: KEIC (1)Call number: 307.14 PAP.

107.
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Reinventing public service delivery in India : selected case studies by
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt Ltd., 2006
Availability: Items available for loan: KEIC (1)Call number: 363.6068 REI.

108.
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Innovation management : strategies, concepts and tools for growth and profit (with CD) by Shlomo Maital and D.V.R. Seshadri by
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 2007
Availability: Items available for loan: KEIC (1)Call number: 658.4063 MAI.

109.
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Survey research by Roger Sapsford by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 301.0723 SAP.

110.
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Rural development : principles, policies, and management by Katar Singh by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 307.1422 SIN.

111.
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A manual for culturally - adapted social marketing : health and population by
Material type: Text Text
Publication details: New Delhi: Sage Publication 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAN.

112.
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Electronic communication convergence : police challenges in Asia by
Material type: Text Text
Publication details: New Delhi: Sage Publications 2000
Availability: Items available for loan: KEIC (1)Call number: 384.041 ELE.

113.
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Small business and industry : a handbook for entrepreneurs by J. C. Verma and Gurpal Singh by
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 2002
Availability: Items available for loan: KEIC (1)Call number: 658.0220954 VER.

114.
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Transformative organizations : a global perspective by
Material type: Text Text
Publication details: New Delhi: Response Books, 2004
Availability: Items available for loan: KEIC (1)Call number: 658.406 TRA.

115.
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The art and craft of case writing by William Naumes and Margaret J. Naumes by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: M. E. Sharpe 2006
Availability: Items available for loan: KEIC (1)Call number: 371.39 NAU.

116.
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Unleashing the ideavirus : stop marketing at people ! turn your ideas into epidemics by helping your customers do the marketing for you by Seth Godin, foreword by Malcolm Gladwell by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Hyperion 2001
Availability: Items available for loan: KEIC (1)Call number: 659.133 GOD.

117.
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Understanding health communication technologies by
Edition: 1st ed.
Material type: Text Text
Publication details: San Francisco: Jossey-Bass A Wiley Imprint, 2004
Availability: Items available for loan: KEIC (1)Call number: 610.28 UND.

118.
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Leading organisational learning : harnessing the power of knowledge by
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey Bass 2004
Availability: Items available for loan: KEIC (1)Call number: 658.4038 LEA.

119.
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Knowing children : participant observations with minors by Gray Alan Fine and Kent L. Sandstrom by Series: Qualitative research methods series : 15
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1988
Availability: Items available for loan: KEIC (1)Call number: 305.23072 FIN.

120.
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A sense of audience in written communication by
Material type: Text Text
Publication details: California: Sage Publications Inc., 1990
Availability: Items available for loan: KEIC (1)Call number: 808.066 SEN.

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