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101.
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Brand medicine : the role of branding in the pharmaceutical industry by
Material type: Text Text
Publication details: New York: Palgrave, 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA.

102.
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Supply chain management for global competitiveness by
Material type: Text Text
Publication details: New Delhi: Macmillan India, 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 SAH.

103.
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Building great customer experiences by Colin Shaw and John Ivens by
Material type: Text Text
Language: English
Publication details: New York: Palgrave 2002
Availability: Items available for loan: KEIC (1)Call number: 658.812 SHA.

104.
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Retailing by Tony Kent and Ogenyi Omar by
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2003
Availability: Items available for loan: KEIC (1)Call number: 658.87 KEN.

105.
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The Nissan report : a bold new blueprint for successful innovation in American business by
Material type: Text Text
Publication details: New York: Avon Books 1992
Availability: Items available for loan: KEIC (2)Call number: 338.76292 NIS, ...

106.
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One to one b2b : customer development strategies for the business to business world by Don Peppers and Martha Rogers foreword by Geoffrey Moore by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Doubleday 2001
Availability: Items available for loan: KEIC (1)Call number: 658.812 PEP.

107.
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Creating competitive advantage : give customers a reason to choose you over your competitors by Jaynie L. Smith and William G. Flanagan by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Random House, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.2 SMI.

108.
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Retailing : critical concepts : retail practies and operations : Vol. 3 by
Material type: Text Text
Publication details: London: Routledge, 2001
Availability: Items available for loan: KEIC (1)Call number: 658.87 RET.

109.
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Retailing : critical concepts : retail practies and operations by
Material type: Text Text
Publication details: London: Routledge, 2001
Availability: Items available for loan: KEIC (1)Call number: 658.87 RET.

110.
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Auditing your customer service by John Leppard and Liz Molyneux by
Material type: Text Text
Language: English
Publication details: London: Routledge 1994
Availability: Items available for loan: KEIC (1)Call number: 658.812 LEP.

111.
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Online marketing handbook : how to sell, advertise, publicize, and promote your products and services on the internet and commercial online systems by Daniel S. Janal by
Material type: Text Text
Language: English
Publication details: New York: Van Nostrand Reinhold 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8020202 JAN.

112.
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Service America : doing business in the new economy by Karl Albrechtand Ron Zemke by
Material type: Text Text
Language: English
Publication details: New York: Warner Books, Inc. 1985
Availability: Items available for loan: KEIC (3)Call number: 658.00973 ALB, ...

113.
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The art of profitability by Adrian Slywotzky by
Material type: Text Text
Language: English
Publication details: New York: Warner Boks Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658 SLY.

114.
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X engineering the corporation : reinventing your business in the digital age by James Champy by
Material type: Text Text
Language: English
Publication details: New York: Warner Books, Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.4063 CHA.

115.
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The service edge : 101 companies that profit from customer care by Ron Zemke with Dick Schaaf by
Material type: Text Text
Language: English
Publication details: Middlesex: Penguin Books Ltd. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.812 ZEM.

116.
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Rethinking marketing : developing a new understanding of markets by
Material type: Text Text
Publication details: West Sussex: John Wiley and Sons Ltd., 2004
Availability: Items available for loan: KEIC (2)Call number: 658.8 RET, ...

117.
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Predicting market success : new ways to measure customer loyalty and engage customers with your brand by Robert Passikoff by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8343 PAS.

118.
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Marketing your retail store in the internet age by Bob Negen and Susan Negen by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.87 NEG.

119.
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Creative leaps : 10 lessons in effective advertising inspired at Saatchi and Saatchi (with CD) by Michael Newman by
Material type: Text Text
Language: English
Publication details: New York:: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 659.1 NEW. Not available: KEIC: Lost (1).

120.
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Magic numbers for consumer marketing : key measures to evaluate marketing success by John Davis by
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons 2005
Availability: Items available for loan: KEIC (1)Call number: 658.822 DAV .

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