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121.
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Big data : understanding how data powers big business by Bill Schmarzo by
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2013
Availability: Items available for loan: KEIC (1)Call number: 658.4038 SCH.

122.
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Data smart : using data science to transform information into insight by John W. Foreman by
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2014
Availability: Items available for loan: KEIC (1)Call number: 006.31 FOR.

123.
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Fashion marketing communications by Gaynor Lea-Greenwood by
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons, Ltd 2014
Availability: Items available for loan: KEIC (1)Call number: 391.00688 LEA.

124.
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Code halos : how the digital lives of people, things, and organizations are changing the rules of business by Malcolm Frank, Paul Roehrig and Benjamin Pring by
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2014
Availability: Items available for loan: KEIC (2)Call number: 303.4833 FRA, ...

125.
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Recommend this ! : delivering digital experiences that people want to share by Jason Thibeault and Kirby Wadsworth by
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2014
Availability: Items available for loan: KEIC (1)Call number: 658.872 THI.

126.
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Decoding the new consumer mind : how and why we shop and buy by Kit Yarrow, foreword by Paco Underhill by
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2014
Availability: Items available for loan: KEIC (1)Call number: 339.47019 YAR.
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127.
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Applied predictive analytics : principles and techniques for the professional data analyst by Dean Abbott by
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2014
Availability: Items available for loan: KEIC (1)Call number: 006.312 ABB.

128.
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Hadoop for dummies by Dirk DeRoos, Paul C. Zikopoulos, Roman Melnyk, Bruce Brown and Rafael Coss
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2014
Availability: Items available for loan: KEIC (1)Call number: 005.4 HAD.

129.
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Data points : visualization that means something by Nathan Yau by
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2013
Availability: Items available for loan: KEIC (1)Call number: 001.4226 YAU.

130.
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The 22 immutable laws of marketing in Asia by Al Ries, Jack Trout Paul Temporal by
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (3)Call number: 658.8 RIE, ...

131.
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International marketing research by C. Samuel Craig and Susan P. Douglas by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons, Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.83 CRA.

132.
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Strategic market management by David A. Aaker by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons Pte Ltd 2003
Availability: Items available for loan: KEIC (11)Call number: 658.8 AAK, ...

133.
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Under the radar : talking today's cynical consumer by Jonathan Bond and Richard Krishenbaum by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Ltd. 1998
Availability: Not available: KEIC: Lost (1).

134.
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Strategic market management by David A. Aaker by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons Pte Ltd 1998
Availability: Not available: KEIC: Lost (1).

135.
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The handbook of religion and communication by Series: Global handbooks in media and communication research
Publication details: Chichester, West Sussex, UK: John Wiley & Sons, Ltd, 2023
Availability: Items available for loan: KEIC (1)Call number: 201.7, HAN.

136.
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Commercial property valuation: Methods and case studies by Series: Wiley finance series
Publication details: Chichester, West Sussex, United Kingdom, John Wiley & Sons, Ltd: 2019
Availability: Items available for loan: KEIC (1)Call number: 333.33 MOR.

137.
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Introduction to private equity, debt, and real assets: From venture capital to LBO, senior to distressed debt, immaterial to fixed assets by
Edition: 3rd
Publication details: Chichester, England, John Wiley & Sons Ltd: 2020
Availability: Items available for loan: KEIC (1)Call number: 332.6 DEM.

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