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121.
Communication yearbook-20 by
  • Burleson, Brant R. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publication India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 302.2 COM.

122.
Sales forecasting management (with floppy) by John T. Mantzer and Carol C. Bienstock by
  • Mantzer, John T
  • Bienstock, Carol C
Material type: Text Text
Language: English
Publication details: New Delhi: SAGE Publications India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.818 MEN.

123.
Electronic marketing and the consumer by
  • Peterson, Robert A. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publciations India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.84 ELE.

124.
The shopping experience by
  • Falk, Pasi (ed.)
  • Campbell, Colin (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.871 SHO.

125.
Beyond cultural imperialism : globalization, communication and the new international order by
  • Golding, Peter (ed.)
  • Harris, Phil (ed.)
Series: Communication and human values
Material type: Text Text
Publication details: New Delhi: Sage Pub. India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 384.04 BEY.

126.
Identity and difference by
  • Woodward, Kathryn (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 305.42 IDE.

127.
Consumption and everyday life by
  • Mackay, Hugh (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 339.47 CON.

128.
Media and cultural regulation by
  • Thompson, Kenneth (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 302.23 MED.

129.
Webonomics : nine essential principles for growing your business on the world wide web by Evan I. Schwartz by
  • Schwartz, Evan I
Material type: Text Text
Language: English
Publication details: Broadway: Broadway Book 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8002854678 SCH.

130.
Wrist-watches : the new compact study guide and identifier by Isabella de Lisle Selby by
  • Lisle Selby, Isabella de
Material type: Text Text
Language: English
Publication details: New Jersey: Chartwell Books 1997
Availability: Items available for loan: KEIC (1)Call number: 739.3 LIS.

131.
Driving brand value using integrated marketing to manage profitable stakeholder relationships by Tom Duncan and Sandra Moriarty by
  • Duncan, Tom
  • Moriarty, Sandra
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 1997
Availability: Items available for loan: KEIC (1)Call number: 658.827 DUN.

132.
Pour your heart into it : how Starbucks built a company one cup at a time by Howard Schultz and Dori Jones Yang by
  • Schultz, Howard
  • Jones, Dori
Material type: Text Text
Language: English
Publication details: New York: Hyperion 1997
Availability: Items available for loan: KEIC (1)Call number: 647.4573092 SCH.

133.
Of grammatology by Jacques Derrida , translated by Gayatri Chakravorty Spivak by
  • Derrida, Jacques
Material type: Text Text
Language: English
Publication details: Maryland: The Johns Hopkins University Press 1997
Availability: Items available for loan: KEIC (1)Call number: 401 DER.

134.
Long-linear models for event histories by Jeroen K. Vermunt by
  • Vermunt, Jeroen K
Series: Advanced quantitative techniques in the social sciences series 8
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 519.72 VER.

135.
Membership roles in field research by Patricia A. Adler and Peter Adler by
  • Adler, Patricia A
  • Adler, Peter
Series: Qualitative research methods series : 6
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 300.72 ADL.

136.
Doing legal research : a guide for social scientists and mental health professionals by Roberta Morris, Bruce D. Sales and Daniel W. Shuman by
  • Morris, Roberta
  • Sales, Bruce D
  • Shuman, Daniel W
Series: Applied Social Research Methods Series Volume 43
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 340.072073 MOR.

137.
Randomized experiments for planning and evaluation : a practical guide by Robert F. Boruch by
  • Bourch, Robert F
Series: Applied Social Research Methods Series Volume 44
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 300.72 BOR.

138.
Visual persuation : the role ofimages in advertising by Paul Messaris by
  • Messaris, Paul
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publicarions India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 659.1042 MES.

139.
Communication, technology, and politics in the information age by Gerald Sussman by
  • Sussman, Gerald
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 384.0973 SUS.

140.
Strategic issues managment : organizations and public policy challenges by Robert L. Heath by
  • Heath, Robert L
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 659.2 HEA.

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