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121.	Image from Amazon.com	Handbook of qualitative research by Denzin, Norman K. (ed.) Lincoln, Yvonna S. (ed.) Material type: Text Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1994 Availability: Items available for loan: KEIC (1)Call number: 300.72 HAN. Place hold Save to lists Add to cart (remove)
122.	Image from Amazon.com	Marketing in a multicultural world : ethnicity, nationalism, and cultural identity by Costa, Janeen Arnold (ed Bamossy, Gray J. (ed.) Material type: Text Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1995 Availability: Items available for loan: KEIC (1)Call number: 658.8348 MAR. Place hold Save to lists Add to cart (remove)
123.	Image from Amazon.com	Case study research : design and methods by Robert K. Yin by Yin, Robert K Series: Applied Social Research Methods Series 5 Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1994 Availability: Items available for loan: KEIC (1)Call number: 300.722 YIN. Place hold Save to lists Add to cart (remove)
124.	Image from Amazon.com	Media management : a casebook approach by Lacy, Stephen (ed.) Sohn, Ardyth B. (ed.) Wicks, Jan LeBlanc (ed.) Series: Communication textbook series / edited by Jennings Bryant Material type: Text Publication details: New Jersey: Lawrence Erlbaum Associates Inc., 1993 Availability: Items available for loan: KEIC (1)Call number: 302.23068 MED. Lists: Media Books. Place hold Save to lists Add to cart (remove)
125.	Image from Amazon.com	Media management : a casebook approach by Ardyth Broadrick Sohn, Jan LeBlanc Wicks, Stephen Lacy and George Sylvie Edition: 2nd ed. Material type: Text Language: English Publication details: New Jercy: Lawrence Erlbaum Associates, Inc. 1998 Availability: Items available for loan: KEIC (1)Call number: 302.23068 MED. Place hold Save to lists Add to cart (remove)
126.	Image from Amazon.com	Toyland : the high-stakes game of the toy industry by Sydney Ladensohn Stern and Ted Schoenhaus by Stern, Sydney Ladensohn Schoenhaus, Ted Material type: Text Language: English Publication details: Illinois: Contemporary Books 1990 Availability: Items available for loan: KEIC (1)Call number: 338.4 STE. Place hold Save to lists Add to cart (remove)
127.	Image from Amazon.com	Customers.com : how to create a profitable business strategy for the internet and beyond by Patricia B. Seybold and Ronni T. Marshak by Seybold, Patricia B Marshak, Ronni T Edition: 1st ed. Material type: Text Language: English Publication details: New York: Times Books 1998 Availability: Items available for loan: KEIC (1)Call number: 658.81202854 SEY. Place hold Save to lists Add to cart (remove)
128.	Image from Amazon.com	The care and feeling of ideas by Bill Backer by Backer, Bill Material type: Text Language: English Publication details: New York: Times Book 1993 Availability: Items available for loan: KEIC (1)Call number: 659.1 BAC. Place hold Save to lists Add to cart (remove)
129.	Image from Amazon.com	Communicating globally : an integrated marketing approach by Don E. Schultz and Philip J. Kitchen by Schultz, Don E Kitchen, Philip J Material type: Text Language: English Publication details: Chicago: NTC Business Books 2000 Availability: Items available for loan: KEIC (1)Call number: 658.848 SCH. Place hold Save to lists Add to cart (remove)
130.	Image from Amazon.com	Profitable direct marketing : how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies by Jim Kobs by Kobs, Jim Material type: Text Language: English Publication details: Lincolnwood: NTC Business Books 1988 Availability: Items available for loan: KEIC (1)Call number: 658.872 KOB. Place hold Save to lists Add to cart (remove)
131.	Image from Amazon.com	Strategies for implementing integrated marketing communications by Larry Percy by Percy, Larry Material type: Text Language: English Publication details: Illinois: NTC Business Books 1997 Availability: Items available for loan: KEIC (1)Call number: 658.84 PER. Place hold Save to lists Add to cart (remove)
132.	Image from Amazon.com	The Dartnell public relations handbook by Robert L. Dilenschneider and Dan J. Forrestal by Dilenschneider, Robert L Forrestal, Dan J Edition: 3rd ed. Material type: Text Language: English Publication details: Chicago: The Dartnell Corporation 1994 Availability: Items available for loan: KEIC (1)Call number: 659.2 DIL. Place hold Save to lists Add to cart (remove)
133.	Image from Amazon.com	Successful sales promotion by Pran Choudhury, Ricky Elliott and Alan Toop by Choudhury, Pran Elliott, Ricky Toop, Alan Edition: 1st ed. Material type: Text Language: English Publication details: New Delhi: Orient Longman Limited 1992 Availability: Items available for loan: KEIC (1)Call number: 658.82 CHO. Place hold Save to lists Add to cart (remove)
134.	Image from Amazon.com	Reputation : realizing value from the corporate image by Charles J. Fombrun by Fombrun, Charles J Material type: Text Language: English Publication details: Boston: Harvard Business School Press 1996 Availability: Items available for loan: KEIC (4)Call number: 659.2 FOM, ... Place hold Save to lists Add to cart (remove)
135.	Image from Amazon.com	Marketing research text and cases by McGown K. L. by McGown, K. L Material type: Text Language: English Publication details: Cambridge: Winthrop Publishers, Inc. 1979 Availability: Items available for loan: KEIC (1)Call number: 658.83 MCG. Place hold Save to lists Add to cart (remove)
136.	Image from Amazon.com	School is a journey : the eight-year odyssey of a waldorf teacher and his class by Torin M. Finser by Finser, Torin M Material type: Text Language: English Publication details: New York: Anthroposophic Press 1994 Availability: Items available for loan: KEIC (1)Call number: 371.391 FIN. Place hold Save to lists Add to cart (remove)
137.	Image from Amazon.com	The icarus paradox : how exceptional companies bring about their own downfall : new lessons in the dynamics of corporate success, decline, and renewal by Danny Miller by Miller, Danny Material type: Text Language: English Publication details: New York: Harper Collins Publishers, Inc. 1990 Availability: Items available for loan: KEIC (1)Call number: 338.740973 MIL. Place hold Save to lists Add to cart (remove)
138.	Image from Amazon.com	Prophets in the dark : how xerox reinvented itself and beat back the Japanese by David T. Kearns and David A. Nadler by Kearns, David T Nadler, David A Material type: Text Language: English Publication details: New York: Harper Collins Publishers Inc. 1992 Availability: Items available for loan: KEIC (1)Call number: 338.768644 KER. Place hold Save to lists Add to cart (remove)
139.	Image from Amazon.com	Strategy and management of industrial brands : business to business products and services by Philippe Malaval with the collaboration of Christophe B�naroya by Malaval, Philippe B�naroya, Christophe Material type: Text Language: English Publication details: Boston: Kluwer Academic Publishers 2000 Availability: Items available for loan: KEIC (1)Call number: 658.827 MAL. Place hold Save to lists Add to cart (remove)
140.	Image from Amazon.com	Textbook of logistics and supply chain managment by D. K. Agrawal by Agrawal, D. K Material type: Text Language: English Publication details: New Delhi: Macmillan India Ltd. 2003 Availability: Items available for loan: KEIC (4)Call number: 658.84 AGR, ... Place hold Save to lists Add to cart (remove)