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121.
Marketing communications by Institute of Chartered Financial Analysis of India
Material type: Text Text
Language: English
Publication details: Hyderabad: The Institute of Chartered Financial Analysts of India 2004
Availability: Items available for loan: KEIC (1)Call number: 658.802 MAR.

122.
Patrakarita jansanchar aur vighnapan by Gulab Kothari by
  • Kothari, Gulab
Material type: Text Text
Language: Hindi
Publication details: Jaipur: Univesity Book House Pvt. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 070 KOT.

123.
Total quality marketing : what has to come next in sales marketing and advertising by John Fraser-Robinson and Pip Mosscrop by
  • Fraser-Robinson, John
  • Mosscrop, Pip
Material type: Text Text
Language: English
Publication details: Allahabad: Wheeler Publishing 1995
Availability: Items available for loan: KEIC (1)Call number: 658.802 FRA.

124.
Communication : the soul of evolution by Gulab kothari by
  • Kothari, Gulab
Material type: Text Text
Language: English
Publication details: Jaipur: Rajasthan Patrika 2002
Availability: Items available for loan: KEIC (1)Call number: 302.2 KOT.

125.
The essential Drucker : the best of sixty years of Peter Drucker's essential writings on management by Peter F Drucker by
  • Drucker, Peter F
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Publishers 2005
Availability: Items available for loan: KEIC (1)Call number: 658 DRU.

126.
Advertising and promotion : an integrated marketing communications perspective by George E. Belch, Michael A. Belch and Keyoor Purani by
  • Belch, George E
  • Belch, Michael A
  • Purani, Keyoor
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Education (India) Private Limited 2012
Availability: Items available for loan: KEIC (3)Call number: 659.1 BEL, ...

127.
Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml, Mary Jo Bitner, Bwayne D. Gremler And Ajay Pandit
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2008
Availability: Items available for loan: KEIC (9)Call number: 658.8 SER, ...

128.
International marketing by Philip R. Cateora, John L. Graham and Prashant Salwan by
  • Cateora, Philip R
  • Graham, John L
  • Salwan, Prashant
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2008
Availability: Items available for loan: KEIC (3)Call number: 658.84 CAT, ...

129.
Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml, Mary Jo Bitner, Bwayne D. Gremler And Ajay Pandit
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2012
Availability: Items available for loan: KEIC (2)Call number: 658.8 SER, ...

130.
Marketing by Dhruv Grewal and Michael Levy by
  • Grewal, Dhruv
  • Levy, Michael
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (2)Call number: 658.8 GRE, ...

131.
Democracy : a very short introduction by Bernard Crick by
  • Crick, Bernard
Series: A very short introduction
Material type: Text Text
Language: English
Publication details: Oxford: Oxford University Press 2002
Availability: Items available for loan: KEIC (1)Call number: 321.8 CRI.

132.
Design : a very short introduction by John Heskett by
  • Heskett, John
Series: A very short introduction
Material type: Text Text
Language: English
Publication details: Oxford: Oxford University Press 2005
Availability: Not available: KEIC: Checked out (1).

133.
Brand management : Principles and Practices by Kirti Dutta by
  • Dutta, Kirti
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2012
Availability: Items available for loan: KEIC (2)Call number: 658.827 DUT, ...

134.
Marketing by Paul Baines, Chris Fill, Kelly Page by
  • Baines, Paul
  • Fill, Chris
  • Page, Kelly
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2013
Availability: Items available for loan: KEIC (1)Call number: 658.8 BAI.

135.
Strategic marketing : creating competitive advantage by Douglas West, John Ford and Essam Ibrahim by
  • West, Douglas
  • Ford, John
  • Ibrahim, Essam
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press, Inc. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8101 WES.

136.
Wonder woman : marketing secrets for the trillion-dollar customer by Iain Ellwood with Sheila Shekar by
  • Ellwood, Iain
  • Shekar, Sheila
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8 ELL.

137.
Luxury online : styles, systems, strategies by Uche Okonkwo by
  • Okonkwo, Uche
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2010
Availability: Items available for loan: KEIC (1)Call number: 658.872 OKO.

138.
The fourth industrial revolution by Klaus Schwab by
  • Schwab, Klaus
Material type: Text Text
Language: English
Publication details: New Delhi: Penguin Portfolio 2017
Availability: Items available for loan: KEIC (1)Call number: 338.064 SCH.

139.
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers by
  • Thomas, Andrew R. (ed.)
  • Lewison, Dale M. (ed.)
  • Hauser, William J. (ed.)
  • Foley, Linda M. (ed.)
Material type: Text Text
Publication details: New Delhi: Macmillan India Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.872 DIR.

140.
The audience studies reader by
  • Brooke , Willa (ed.)
  • Jermyn, Deborah (ed.)
Material type: Text Text
Publication details: New York: Routledge 2003
Availability: Items available for loan: KEIC (1)Call number: 302.2343 AUD.

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