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1321.
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Essentials of advertising by Robert Cluley by
Material type: Text Text
Language: English
Publication details: London: KoganPage 2017
Availability: Items available for loan: KEIC (1)Call number: 659.1 CLU.

1322.
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Understanding digital marketing : marketing strategies for engaging the digital generation by Damian Ryan by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2017
Availability: Items available for loan: KEIC (1)Call number: 658.872 RYA.

1323.
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Audio branding : using sound to build your brand by Laurence Minsky and Colleen Fahey by
Material type: Text Text
Language: English
Publication details: London: Kogan 2017
Availability: Items available for loan: KEIC (1)Call number: 658.827 MIN.

1324.
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Too fast to think : how to reclaim your creativity in a hyper-connected work culture by Chris Lewis by
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2016
Availability: Items available for loan: KEIC (1)Call number: 153.3 LEW.

1325.
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Neuro design : neuromarketing Insights to boost engagement and profitability by Darren Bridger by
Material type: Text Text
Language: English
Publication details: London: Kogan 2017
Availability: Items available for loan: KEIC (1)Call number: 658.80019 BRI.

1326.
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Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques by Steven Struhl by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2017
Availability: Items available for loan: KEIC (1)Call number: 658.80028563 STR.

1327.
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Building digital culture : a practical guide to successful digital transformation by Daniel Rowles and Thomas Brown by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2017
Availability: Items available for loan: KEIC (1)Call number: 658.4038 ROW.

1328.
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Predictive analytics for marketers : using data mining for business advantage by Barry Leventhal by
Material type: Text Text
Language: English
Publication details: London: Koganpage 2018
Availability: Items available for loan: KEIC (1)Call number: 658.8 LEV.

1329.
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Collaborative principles for better supply chain practice : value creation up, down and across supply chains by Norman K. McLennan by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Ltd 2019
Availability: Items available for loan: KEIC (1)Call number: 658.5 MCL.

1330.
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Innovative B2B marketing : new models, processes and theory by Simon Hall by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: KoganPage 2017
Availability: Items available for loan: KEIC (1)Call number: 658.804 HAL.

1331.
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Event sponsorship and fundraising : an advanced guide by Tom Lunt and Eva Nicotra by
Material type: Text Text
Language: English
Publication details: London: KoganPage 2019
Availability: Items available for loan: KEIC (1)Call number: 394.2068 LUN.

1332.
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B2B marketing strategy : differentiate, develop and deliver lasting customer engagement by Heidi Taylor by
Material type: Text Text
Language: English
Publication details: London: Koganpage 2018
Availability: Items available for loan: KEIC (1)Call number: 658.804 TAY.

1333.
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Digital branding : a complete step-by-step guide to strategy, tactics and measurement by Daniel Rowles by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan 2018
Availability: Items available for loan: KEIC (1)Call number: 658.827 ROW.

1334.
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Business development culture : taking sales culture beyond the sales team by Alex Moyle by
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2018
Availability: Items available for loan: KEIC (1)Call number: 658.81 MOY.

1335.
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Ethical data and information management : concepts, tools and methods by Katherine O'Keefe and Daragh O'Brien by
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2018
Availability: Items available for loan: KEIC (1)Call number: 658.4038 OKE.

1336.
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Marketing analytics : a practical guide to improving consumer insights using data techniques by Mike Grigsby by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: KoganPage 2018
Availability: Not available: KEIC: Checked out (1).

1337.
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Digital darwinism : survival of the fittest in the age of business disruption by Tom Goodwin by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2018
Availability: Items available for loan: KEIC (1)Call number: 658.05 GOO.

1338.
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The Gen Z frequency : how brands tune in and build credibility by Gregg L. Witt and Derek E. Baird by
Material type: Text Text
Language: English
Publication details: London: KoganPage 2018
Availability: Not available: KEIC: Checked out (1).

1339.
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100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multichannel world by Martin Newman and Malcolm McDonald by
Material type: Text Text
Language: English
Publication details: London: KoganPage 2018
Availability: Items available for loan: KEIC (2)Call number: 658.812 NEW, ...

1340.
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The Agile Leader : How to Create an Agile Business in the Digital Age by Simon Hayward by
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2018
Availability: Items available for loan: KEIC (1)Call number: 658.4092 HAY.

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