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141.
Winning retail : developing a sustained model for retail success by Willard N. Ander and Neil Z. Stern by
  • Ander, Willard N
  • Stern, Neil Z
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.87 AND.

142.
Kellogg on strategy : concepts, tools, and frameworks for practitioners by David Dranove and Sonia Marciano by
  • Dranove, David
  • Marciano, Sonia
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2005
Availability: Not available: KEIC: On hold (1).

143.
Branding in Asia : the creation, development and management of Asian brands for the global market by Paul Temporal by
  • Temporal, Paul
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte Ltd. 2000
Availability: Items available for loan: KEIC (3)Call number: 658.827095 TEM, ...

144.
Marketing Asian places : attracting investment, industry, and tourism to cities, states and nations by Philip Kotler, Michael Alan Hamlin, Irving Rein and Donald H. Haider
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR.

145.
Shaping the future : aspirational leadership in India and beyond by Arun Maira by
  • Maira, Arun
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.4012 MAI.

146.
Big M little m marketing : new strategies for a new Asia by David Ketchum by
  • Ketchum, David
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 KET.

147.
Advanced brand management from vision to valuation by Paul Temporal by
  • Temporal, Paul
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.827 TEM.

148.
Citizen brands : putting society at the heart of your business by Michael Willmott by
  • Willmott, Michael
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons, Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 WIL.

149.
Interaction design : beyond human-computer design by Jennifer Preece, Yvonne Rogers and Helen Sharp by
  • Preece, Jennifer
  • Rogers, Yvonne
  • Sharp, Helen
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 004.019 PRE.

150.
Building cross-cultural competence : how to create wealth from conflicting values by Charles M. Hampden-Turner and Fons Trompenaars; illustrations by David Lewis by
  • Hampden-Turner, Charles M
  • Trompenaars, Fons
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons, Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.049 HAM.

151.
Inside information : making sense of marketing data by D. V. L. Smith and J. H. Fletcher by
  • Smith, D. V. L
  • Fletcher, J. H
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons, Ltd 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 SMI.

152.
Commitment-led marketing : the key to brand profit is in the customer's mind by Jan Hofmeyr and Butch Rice by
  • Hofmeyr, Jan
  • Rice, Butch
Material type: Text Text
Language: English
Publication details: West sussex: John wiley and sons ltd 2000
Availability: Items available for loan: KEIC (2)Call number: 658.8 HOF, ...

153.
Brand manners : how to create the self-confident organisation to live the brand by Hamish Pringle and William Gordon by
  • Pringle, Hamish
  • Gordon, Willian
Material type: Text Text
Language: English
Publication details: England: John Wiley and Sons Ltd 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 PRI.

154.
Unleashing leaders : developing organizations for leaders by Hilarie Owen by
  • Owen, Hilarie
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.4092 OWE.

155.
Brands visions and values by
  • Goodchild, John (ed.)
  • Callow, Clive (ed.)
Series: UKSIP series
Material type: Text Text
Publication details: Chichester: John Wiley and Sons Ltd., 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA.

156.
Accounting information systems : a managerial approach by E H J Vaassen by
  • Vaassen, E. H. J
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons 2002
Availability: Items available for loan: KEIC (1)Call number: 657.0285 VAA.

157.
Trend tracking : the system to profit from today's trends by Gerald Celente, Tom Milton by
  • Celente, Gerald
  • Milton, Tom
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons 1990
Availability: Items available for loan: KEIC (1)Call number: 003.2 CEL.

158.
Creating value for customers: designing and implementing a total corporate strategy by William A. Band by
  • Band, William A
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons 1991
Availability: Items available for loan: KEIC (1)Call number: 658.812 BAN.

159.
The complete guide to special event management: business insights, financial advice, and successful strategies from Ernst and Young, advisors to the olympics, the Emmy awards, and the PGA tour by Dwight W. Catherwood and Richard L. Van Kirk by
  • Catherwood, Dwight W
  • Kirk, Richard L. Van
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 658.456 CAT.

160.
Marketing research by David A. Aaker, V. Kumar and George S. Day by
  • Aaker, David A
  • Day, George S
  • Kumar, V
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.83 AAK.

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