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141.	Image from Amazon.com	Brand Power by Stobart, Paul (ed.) Material type: Text Publication details: Hampshire: The Macmillan Press Ltd. 1994 Availability: Items available for loan: KEIC (3)Call number: 658.827 BRA, ... Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
142.	Image from Amazon.com	Building brands directly : creating business value from customer relationships by Stewart Pearson by Pearson, Stewart Material type: Text Language: English Publication details: NLondon: McMillan Press Ltd. 1996 Availability: Items available for loan: KEIC (1)Call number: 658.827 PEA. Place hold Save to lists Add to cart (remove)
143.	Image from Amazon.com	Retail power plays : from trading to brand leadership strategies for building retail brand value by Andrew Wileman and Michael Jary by Wileman, Andrew Jary, Michael Material type: Text Language: English Publication details: London: Macmillan Press Ltd. 1997 Availability: Items available for loan: KEIC (1)Call number: 658.87 WIL. Place hold Save to lists Add to cart (remove)
144.	Image from Amazon.com	Internet Strategies : a corporate guide to exploiting the internet by Dick Stroud by Stroud, Dick Material type: Text Language: English Publication details: London: McMillan Press Ltd. 1998 Availability: Items available for loan: KEIC (1)Call number: 658.84 STR. Place hold Save to lists Add to cart (remove)
145.	Image from Amazon.com	Raising the corporate umbrella : corporate communications in the 21st century by Philip J. Kitchen and Don E. Schultz by Kitchen, Philip J Schultz, Don E Material type: Text Language: English Publication details: New York: Palgrave 2001 Availability: Items available for loan: KEIC (1)Call number: 658.45 KIT. Place hold Save to lists Add to cart (remove)
146.	Image from Amazon.com	Developing communication skills by Krishna Mohan and Meera Banerji by Mohan, Krishna Banerji, Meera Material type: Text Language: English Publication details: New Delhi: Macmillan India Ltd. 1990 Availability: Items available for loan: KEIC (1)Call number: 001.54 MOH. Place hold Save to lists Add to cart (remove)
147.	Image from Amazon.com	Statistics for business and economics by R. P. Hooda by Hooda, R. P Material type: Text Language: English Publication details: New Delhi: Macmillan India Limited 1994 Availability: Items available for loan: KEIC (1)Call number: 519.5 HOO. Place hold Save to lists Add to cart (remove)
148.		The ICFAI guide to MBA programmes by ICFAI Material type: Text Language: English Publication details: New Delhi: Macmillan India Ltd 1996 Availability: Items available for loan: KEIC (1)Call number: 378.1 ICF. Place hold Save to lists Add to cart (remove)
149.	Image from Amazon.com	E-shock : the new rules e-strategies for retailers and manufacturers by Michael De Kare-Silver by Kare-Silver, Michael De Material type: Text Language: English Publication details: New York: Palgrave 2001 Availability: Items available for loan: KEIC (1)Call number: 658.84 KAR. Place hold Save to lists Add to cart (remove)
150.	Image from Amazon.com	Inclusive branding : the why and how of a holistic approach to brand by Klaus Schmidt and Chris Ludlow by Schmidt, Klaus Ludlow, Chris Material type: Text Language: English Publication details: New York: Palgrave Macmillan 2002 Availability: Items available for loan: KEIC (1)Call number: 658.827 SCH. Place hold Save to lists Add to cart (remove)
151.	Image from Amazon.com	Trump : how to get rich by Donald J. Trump with Meredith McIver by Trump, Donald J Material type: Text Language: English Publication details: New York: Random House Publishing Group 2004 Availability: Items available for loan: KEIC (1)Call number: 650.12 TRU. Place hold Save to lists Add to cart (remove)
152.	Image from Amazon.com	Careers in advertising by Eva Lederman by Lederman, Eva Edition: 1st ed. Material type: Text Language: English Publication details: New york: The Princeton Review 1998 Availability: Items available for loan: KEIC (1)Call number: 659.1 LED. Place hold Save to lists Add to cart (remove)
153.	Image from Amazon.com	Managing by Harold Geneen and Alvin Moscow by Geneen, Harold Moscow, Alvin Material type: Text Language: English Publication details: New York: Avon Books 1984 Availability: Items available for loan: KEIC (1)Call number: 658 GEN. Place hold Save to lists Add to cart (remove)
154.	Image from Amazon.com	The art of the long view: Paths to strategic insight for yours and your company by Schwartz, Peter Material type: Text Language: English Publication details: New York: Doubleday Dell 1996 Availability: Items available for loan: KEIC (7)Call number: 658.4012 SCH, ... Place hold Save to lists Add to cart (remove)
155.	Image from Amazon.com	The billionaire shell game : how cable baron Jhon Malone and assorted corporate titans invented a future nobody wanted by L. J. Davis by Davis, L. J Edition: 1st ed. Material type: Text Language: English Publication details: New York: Doubleday dell publishing Group, Inc. 1998 Availability: Items available for loan: KEIC (1)Call number: 384.5550973 DAV. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
156.	Image from Amazon.com	One to one b2b : customer development strategies for the business to business world by Don Peppers and Martha Rogers foreword by Geoffrey Moore by Peppers, Don Rogers, Martha Edition: 1st ed. Material type: Text Language: English Publication details: New York: Doubleday 2001 Availability: Items available for loan: KEIC (1)Call number: 658.812 PEP. Place hold Save to lists Add to cart (remove)
157.	Image from Amazon.com	The art of innovation : lessons in creativity from IDEO, America's leading design firm by Tom Kelley with Jonathan Littman by Kelley, Tom Littman, Jonathan Material type: Text Language: English Publication details: New York: Currency Book 2000 Availability: Items available for loan: KEIC (2)Call number: 658.4063 KEL, ... Place hold Save to lists Add to cart (remove)
158.	Image from Amazon.com	Creating competitive advantage : give customers a reason to choose you over your competitors by Jaynie L. Smith and William G. Flanagan by Smith, Jaynie L Flanagan, William G Edition: 1st ed. Material type: Text Language: English Publication details: New York: Random House, Inc. 2006 Availability: Items available for loan: KEIC (1)Call number: 658.2 SMI. Place hold Save to lists Add to cart (remove)
159.	Image from Amazon.com	The business side of creativity : the complete guide for running a graphic design or communications business by Cameron S. Foote illustrated by Mark Bellerose by Foote, Cameron S Material type: Text Language: English Publication details: New York: W. W. Norton and Company, Inc. 1996 Availability: Items available for loan: KEIC (1)Call number: 741.6068 FOO. Place hold Save to lists Add to cart (remove)
160.	Image from Amazon.com	What is strategy, and does it matter? by Richard Whittington by Whittington, Richard Series: Routledge series in analytical management Material type: Text Language: English Publication details: New York : Routledge 1993 Availability: Items available for loan: KEIC (1)Call number: 658.4012 WHI. Place hold Save to lists Add to cart (remove)