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141.
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Brand management : text and cases by U. C. Mathur by
Material type: Text Text
Language: English
Publication details: New Delhi: Mccmillan India Ltd. 2007
Availability: Items available for loan: KEIC (3)Call number: 658.827 MAT, ...

142.
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Perpetuating the family business : 50 lessons learned from long-lasting, successful families in business by John L. Ward by
Material type: Text Text
Language: English
Publication details: New York: Palgrave 2004
Availability: Items available for loan: KEIC (1)Call number: 658.045 WAR.

143.
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Cases in business ethics by Series: The Ivey casebook series
Material type: Text Text
Publication details: California: Sage Publiction Inc., 2006
Availability: Items available for loan: KEIC (1)Call number: 174.7 CAS.

144.
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Cases in organizational behavior by Series: The Ivey casebook series
Material type: Text Text
Publication details: California: Sage Publiction Inc., 2006
Availability: Items available for loan: KEIC (1)Call number: 658.4 CAS.

145.
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Marketing to hispanics : a strategic approach to assessing and planning your initiative by Teresa J. Soto by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Chicago: Kaplan Publishing 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8008968073 SOT.

146.
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The infinite asset : managing brands to build new value by Sam Hill and Chris Lederer foreword by Kevin Lane Keller by
Material type: Text Text
Language: English
Publication details: New Delhi: HarperCollins Publishers India Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 HIL.

147.
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How breakthroughs happen : the surprising truth about how companies innovate by Andrew Hargadon by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2003
Availability: Items available for loan: KEIC (1)Call number: 658.4063 HAR.

148.
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Rising tide : lessons from 165 years of brand building at Procter and Gamble by Davis Dyer, Frederick Dalzell and Rowena Olegario by
Material type: Text Text
Language: English
Publication details: Massachusetts: Harvard Business School Publishing 2004
Availability: Items available for loan: KEIC (2)Call number: 338.767 DYE, ...

149.
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10 rules for strategic innovators : from idea to execution by Vijay Govindarajan and Chris Trimble by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2005
Availability: Items available for loan: KEIC (1)Call number: 658.406 GOV.

150.
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The wal-mart decade : how a generation of leaders turned Sam Walton's legacy into the world's 1 company by Roberts Slater by
Material type: Text Text
Language: English
Publication details: New York: Penguin Group 2003
Availability: Items available for loan: KEIC (1)Call number: 381.1490973 SLA.

151.
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Color harmony logos : more than 1,000 colorways for logos that work (with CD)
Material type: Text Text
Language: English
Publication details: Gloucester: Rockport Publishers 2006
Availability: Items available for loan: KEIC (1)Call number: 701.8 COL.

152.
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A designer's research manual : succeed in design by knowing your clients and what they really need by Jennifer Visocky O'Grady and Kenneth Visocky O'Grady by Series: Design field guides
Material type: Text Text
Language: English
Publication details: Gloucester: Rockport Publishers 2006
Availability: Items available for loan: KEIC (1)Call number: 741.60688 VIS.

153.
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BMP works 4 : 13 award winning case histories from BMP DDB Ltd by
Material type: Text Text
Publication details: Oxfordshire: NTC Publications Limited, 1999
Availability: Items available for loan: KEIC (1)Call number: 659.113 BMP.

154.
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Online branding by Keith Drew by
Material type: Text Text
Language: English
Publication details: London: Laurence King Publishing Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.827 DRE.

155.
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Brand America : the mother of all brands by Simon Anholt and Jeremy Hildreth by Series: Great brand stories
Material type: Text Text
Language: English
Publication details: London: Cyan Communications Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.827 ANH.

156.
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My sister's a barista : how they made Starbucks a home away from home by John Simmons by Series: Great brand stories
Material type: Text Text
Language: English
Publication details: London: Cyan Communications Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 647.95 SIM.

157.
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Identify : building brand through letterheads, logos and business cards by Charlotte Rivers by
Material type: Text Text
Language: English
Publication details: Switzerland: RotoVision SA 2003
Availability: Items available for loan: KEIC (1)Call number: 741.685 RIV.

158.
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Exploring corporate strategy : text and cases by Gerry Johnson and Kevan Scholes by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 1999
Availability: Items available for loan: KEIC (6)Call number: 658.04 JOH, ...

159.
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Logistics management by Satish C. Ailawadi and Rakesh Singh by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.84 AIL.

160.
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Research methodology : a guide for researchers in management and social sciences by Bill Taylor, Gautam Sinha and Taposh Ghoshal by
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 300.72054 TAY.

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