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141.
New developments and approaches in consumer behaviour research by
  • Balderjahn, Ingo (ed.)
  • Mennicken, Claudia (ed.)
  • Vernette, Eric (ed.)
Material type: Text Text
Publication details: London: MacMillan Press Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8342 NEW.

142.
Marketing management : a relationship marketing perspective by Cranfiel School of Management
Material type: Text Text
Language: English
Publication details: London: Macmillan Press Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.802 MAR.

143.
Marketing financial services by Mary Ann Pezzullo by
  • Pezzullo, Mary Ann
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Ltd. 1998
Availability: Items available for loan: KEIC (2)Call number: 332.10688 PEZ, ...

144.
Quantitative techniques for managerial decisions by J. K. Sharma by
  • Sharma, J. K
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.4033 SHA.

145.
Responsive healthcare : marketing for a public service by Rod Sheaff by
  • Sheaff, Rod
Series: Health services management / edited by Chris Ham and Chris Heginbotham
Material type: Text Text
Language: English
Publication details: Buckingham: Open University Press 2002
Availability: Items available for loan: KEIC (1)Call number: 352.10688 SHE.

146.
Introduing qualitative research in psychology : adventures in theory and method by Carla Willig by
  • Willig, Carla
Material type: Text Text
Language: English
Publication details: Buckingham: Open University Press 2001
Availability: Not available: KEIC: Checked out (1).

147.
The want makers lifting the lid off the world advertising industry : how they make you buy by Eric Clark by
  • Clark, Eric
Material type: Text Text
Language: English
Publication details: London: Coronet Books, Hodder and Stoughton 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1 CLA.

148.
Reinventing film studies by
  • Gledhill, Christine (ed)
  • Williams, Linda (ed)
Material type: Text Text
Publication details: London: Arnold 2000
Availability: Items available for loan: KEIC (1)Call number: 778.503 REN.

149.
The Media Book by
  • Newbold, Chris (ed.)
  • Boyd-Barrett, Oliver (ed.)
  • Bulck, Hilde Van Den (ed.)
Edition: 1st ed.
Material type: Text Text
Publication details: London: Arnold, 2002
Availability: Items available for loan: KEIC (1)Call number: 302.2 MED.

150.
Ogilvy on advertising by David Ogilvy by
  • Ogilvy, David
Material type: Text Text
Language: English
Publication details: New York: Vintage Books 1985
Availability: Items available for loan: KEIC (1)Call number: 659.1 OGI.

151.
Ogilvy on advertising by David Ogilvy by
  • Ogilvy, David
Material type: Text Text
Language: English
Publication details: New York: Vintage Books 1985
Availability: Items available for loan: KEIC (3)Call number: 659.1 OGI, ... Not available: KEIC: Checked out (1). KEIC: Lost (2).

152.
Children and television : lessons from sesame street by Gerald S. Lesser by
  • Lesser, Gerald S
Material type: Text Text
Language: English
Publication details: New York: Vintage Books 1974
Availability: Items available for loan: KEIC (1)Call number: 791.457 LES.

153.
Marketing : basic concepts and decisions by William M. Pride and O. C. Ferrell by
  • Pride, William M
  • Ferrell, O. C
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Massachusetts: Houghton Mifflin Co. 1987
Availability: Items available for loan: KEIC (1)Call number: 658.8 PRI.

154.
Marketing by Steven J. Skinner by
  • Skinner, Steven J
Material type: Text Text
Language: English
Publication details: Boston: Houghton Mifflin Co. 1990
Availability: Items available for loan: KEIC (1)Call number: 658.8 SKI.

155.
Understanding mass communication by DeFleur Melvin L. and Dennis Everette E. by
  • DeFleur, Melvil L
  • Dennis, Everest E
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Boston: Houghton Miffilin co. 1991
Availability: Items available for loan: KEIC (2)Call number: 302.23 DEF, ...

156.
Media sociology by David Barrat by
  • Barrat, David
Series: Society now
Material type: Text Text
Language: English
Publication details: London: Routledge 1994
Availability: Items available for loan: KEIC (1)Call number: 302.23 BAR.

157.
A handbook of qualitative methodologies for mass communication research by
  • Jensen, Klaus Bruhn (ed.)
  • Jankowski, Nicholas W. (ed.)
Material type: Text Text
Publication details: London: Routledge, 1991
Availability: Items available for loan: KEIC (1)Call number: 302.23072 HAN.

158.
Critical communication studies: Communication, history and theory in America by
  • Hanno, Hardt
Material type: Text Text
Language: English
Publication details: New York: Routledge 1992
Availability: Items available for loan: KEIC (1)Call number: 302.2 HAR.

159.
Studying audiences : the shock of the real by Virginia Nightingale by
  • Nightingale, Virginia
Material type: Text Text
Language: English
Publication details: London: Routledge 1996
Availability: Items available for loan: KEIC (1)Call number: 302.23 NIG.

160.
Relationship marketing in professional services : a study of agency client dynamics in the advertising sector by Aino Hlinen by
  • Hlinen, Aino
Material type: Text Text
Language: English
Publication details: London: Routlege 1997
Availability: Items available for loan: KEIC (1)Call number: 659.1125 HAL.

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