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1441.
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The revenue acceleration playbook : creating an authentic journey across sales, marketing, and customer success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Canada Page Two 2022
Availability: Items available for loan: KEIC (1)Call number: 659.1, KEL.

1442.
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Online brand communities : using the social web for branding and marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Cham: Springer 2016
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR.

1443.
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Optimization issues in web and mobile advertising : past and future trends by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Cham: Springer 2016
Availability: Items available for loan: KEIC (1)Call number: 659.144 KUM.

1444.
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Rediscovering the essentiality of marketing : proceedings of the 2015 academy of marketing science (AMS)world marketing congress
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Springer 2016
Availability: Items available for loan: KEIC (1)Call number: 658.8 RED.

1445.
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Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiesbaden: Springer 2016
Availability: Items available for loan: KEIC (1)Call number: 658.827 WEI.

1446.
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Return of the hustle : the art of marketing with music by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Palgrave Macmillan 2016
Availability: Items available for loan: KEIC (1)Call number: 659.1045578 SHE.

1447.
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Crisis communications : a casebook approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Routledge 2010
Availability: Items available for loan: KEIC (1)Call number: 659.2 FEA.

1448.
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Beyond advertising : creating value through all customer touchpoints by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: John Wiley and Sons 2016
Availability: Items available for loan: KEIC (1)Call number: 659.1 WIN.

1449.
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Handbook of consumer psycholog
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Taylor and Francis Group 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8 .

1450.
The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley: 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 SUG.

1451.
Cashvertising : how to use more than 100 secrets of ad-agency psychology to make big money selling anything to anyone by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Career Press: 2009
Availability: Items available for loan: KEIC (1)Call number: 659.1019 WHI.

1452.
Hey, Whipple, squeeze this : the classic guide to creating great ads/ by Luke Sullivan and Edward Boches by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley: 2016
Availability: Items available for loan: KEIC (1)Call number: 659.132 SUL.

1453.
When in doubt, be nice : lessons from a lifetime in business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Duckworth: 2020
Availability: Items available for loan: KEIC (1)Call number: 659.1 MEA.

1454.
Case interviews cracked: 32 solved cases to succeed in management consulting case interviews by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: 2021
Availability: Items available for loan: KEIC (1)Call number: 658 KEL.

1455.
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Advances in advertising research: Vol. 6 the digital, the classic, and the alternative
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Springer 2016
Availability: Items available for loan: KEIC (1)Call number: 659.1 ADV.

1456.
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Epica book 33 : creative communications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Bloomsbury Visual Arts 2020
Availability: Items available for loan: KEIC (1)Call number: 741.670794, EPI.

1457.
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Using semiotics in retail : leverage consumer insight to engage shoppers and boost sales by
Publication details: London Kogan Page 2022
Availability: Not available: KEIC: Checked out (1).

1458.
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Emotion by design : creative leadership lessons from a life at Nike by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Cornerstone 2022
Availability: Items available for loan: KEIC (1)Call number: 338.76887, HOF.

1459.
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The psychology of advertising by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2021
Availability: Items available for loan: KEIC (1)Call number: 659.1019, FEN.

1460.
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Corporate heritage marketing : using the past as a strategic asset by Series: Routledge studies in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2021
Availability: Items available for loan: KEIC (1)Call number: 658.802, RIV.

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