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1481.
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Profit brand : how to increase the profitability, accountability and sustainability of brands by Nick Wreden by
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page 2007
Availability: Items available for loan: KEIC (1)Call number: 658.827 WRE.

1482.
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The leader's guide to lateral thinking skills : unlocking the creativity and innovation in you and your team by Paul Sloane by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page 2006
Availability: Items available for loan: KEIC (1)Call number: 658.4092 SLO.

1483.
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Branded entertainment : product placement and brand strategy in the entertainment business by Jean-Marc Lehu by
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page 2007
Availability: Items available for loan: KEIC (1)Call number: 658.827 LEH.

1484.
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Profitable marketing communications : a guide to marketing return on investment by Antony Young and Lucy Aitken by
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 YOU.

1485.
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High performance business strategy : inspiring success through effective human resource management by Ap Eigenhuis and Rob Van Dijk by
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India 2007
Availability: Items available for loan: KEIC (1)Call number: 658.38 EIG.

1486.
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Ads to icons : how advertising succeeds in a multimedia age, / by Paul Springer by Paul Springer by
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 659.113 SPR .

1487.
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Branding a store : how to build successful retail brands in a changing marketplace by Ko Floor by
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page 2006
Availability: Items available for loan: KEIC (1)Call number: 658.827 FLO.

1488.
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The innovative leader : how to inspire your team and drive creativity by Paul Sloane by
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page 2007
Availability: Items available for loan: KEIC (1)Call number: 658.4092 SLO.

1489.
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The leadership skills handbook : 50 key skills from 1000 real leaders by Jo Owen by
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page 2007
Availability: Items available for loan: KEIC (1)Call number: 658.4092 OWE.

1490.
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Ad land : a global history of advertising by Mark Tungate by
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page Limited 2008
Availability: Items available for loan: KEIC (2)Call number: 659.109 TUN, ...

1491.
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Private label : turning the retail brand threat into your biggest opportunity by Keith Lincoln and Lars Thomassen by
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India 2007
Availability: Items available for loan: KEIC (1)Call number: 658.827 LIN.

1492.
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How to market books : the essential guide to maximizing profit and exploiting all channels to market by Alison Baverstock by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India 2008
Availability: Items available for loan: KEIC (1)Call number: 002.0688 BAV.

1493.
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The end@ged customer : the new rules of internet direct marketing by Hans Peter Brondmo by
Material type: Text Text
Language: English
Publication details: New York: PALGRAVE 2001
Availability: Items available for loan: KEIC (1)Call number: 658.84 BRO.

1494.
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Post-capitalist society by Peter F. Drucker by
Material type: Text Text
Language: English
Publication details: New York: Routledge 2014
Availability: Items available for loan: KEIC (1)Call number: 330.9049 DRU.

1495.
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The changing world of the executive by Peter F. Drucker by
Material type: Text Text
Language: English
Publication details: New York: Routledge 2014
Availability: Items available for loan: KEIC (1)Call number: 658.4 DRU.

1496.
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Drucker on Asia : a dialogue between Peter Drucker and Isao Nakauchi by Peter F. Drucker and Isao Nakauchi by
Material type: Text Text
Language: English
Publication details: New York: Routledge 2014
Availability: Items available for loan: KEIC (2)Call number: 338.951 DRU, ...

1497.
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Children's food : marketing and innovation by
Material type: Text Text
Publication details: New York: Champball and Hall 1997
Availability: Items available for loan: KEIC (2)Call number: 641.083 CHI, ...

1498.
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Guilt by association and An isolated incident by Susan R. Sloan by
Material type: Text Text
Language: English
Publication details: New York: Warner Books 2004
Availability: Items available for loan: KEIC (1)Call number: 813.54 SLO.

1499.
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Retail therapy by Roz Bailey by
Material type: Text Text
Language: English
Publication details: New York: Kensington Publishing Corp. 2004
Availability: Items available for loan: KEIC (1)Call number: 813.6 BAI.

1500.
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The power of cult branding : how 9 magnetic brands turned customers into loyal followers (and yours can, too !) by Matthew W. Ragas and Bolivar J. Bueno by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Prima Publishing 2002
Availability: Items available for loan: KEIC (1)Call number: 658.827 RAG.

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