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161.
Great print advertising : creative approaches, strategies, and tactics by
  • Antin, Tony
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 659.132 ANT.

162.
100 new greatest corporate ads by Fred C. Poppe by
  • Poppe, Fred C
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1 POP.

163.
New product development : managing and forecasting for strategic success by Robert J. Thomas by
  • Thomas, Robert J
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.575 THO.

164.
Market-driven management : using the new marketing concept to create a customer-oriented company by Frederick E Webster by
  • Webster, Frederick E
Material type: Text Text
Language: English
Publication details: New York: Wiley 1994
Availability: Items available for loan: KEIC (1)Call number: 658.812 WEB.

165.
Careermap : deciding what you want getting it and keeping it ? by Neil M. Yeager by
  • Yeager, Neil M
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1988
Availability: Items available for loan: KEIC (1)Call number: 650.1 NEI.

166.
Survey errors and survey costs by Robert M. Groves by
  • Groves, Robert M
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons 1989
Availability: Items available for loan: KEIC (1)Call number: 001.433 GRO.

167.
Marketing on a shoestring: low cost tips for marketing your products or services by Jeffrey P. Davidson by
  • Davidson, Jeffrey P
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1988
Availability: Items available for loan: KEIC (1)Call number: 658.8 DAV.

168.
Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever by Ian Gordon by
  • Gordon, Ian
Material type: Text Text
Language: English
Publication details: Ontario: John Wiley and Sons Canada, Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 GOR.

169.
Customer relationship management : a strategic imperative in the world of e-business by
  • Brown, Stanley A. (ed.)
Material type: Text Text
Publication details: Ontario: John Wiley and Sons Canada, Ltd., 2000
Availability: Items available for loan: KEIC (1)Call number: 658.812 CUS.

170.
Event planning : the ultimate guide to successful meetings, corporate events, fundraising galas, conferences, conventions, incentives and other special events by Judy Allen by
  • Allen, Judy
Material type: Text Text
Language: English
Publication details: Ontario: John Wiley and Sons Canada Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 658.456 ALL.

171.
Winning Market leadership : strategic marketing palnning for technology driven businesses by Adrian Ryans, Roger More, Donald Barclay and Terry Deutscher
Material type: Text Text
Language: English
Publication details: Toronto: John Wiley and Sons Canada, Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8 WIN.

172.
Culture.com : building corporate culture in the connected workplace by Peg Neuhauser, Ray Bender and Kirk Stromberg by
  • Neuhauser, Peg
  • Bender, Ray
  • Stromberg, Kirk
Material type: Text Text
Language: English
Publication details: Ontario: John Wiley and Sons, Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.4063 NEU.

173.
Brand name bullies : the quest to own and control culture by David Bollier by
  • Bollier, David
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2005
Availability: Items available for loan: KEIC (1)Call number: 346.73048 BOL .

174.
What I learned from Sam Walton : how to compete and thrive in a Wal-Mart world by Michael Bergdahl, foreword by William S. Cody by
  • Bergdahl, Michael
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.4012 BER.

175.
Wharton on dynamic competitive strategy by
  • Day, George S. (ed.)
  • Reibstein, David J. (ed.)
  • Gunther, Robert (ed.)
Material type: Text Text
Publication details: New York: Wiley, 1997
Availability: Items available for loan: KEIC (1)Call number: 658.4012 WHA.

176.
Consumer-centric category management : how to increase profits by managing categories based on consumer needs by AC Nielsen, with John Karolefski and Al Heller by
  • Karolefski, John
  • Heller, Al
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2005
Availability: Not available: KEIC: Checked out (1).

177.
Cable cowboy : John Malone and the rise of the modern cable business by Mark Robichaux by
  • Robichaux, Mark
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 384.555092 ROB.

178.
Avon : building the world's premier company for women by Laura Klepacki, foreword by Andrea Jung by
  • Klepacki, Laura
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 338.764672 KLE.

179.
Passionate and profitable : why customer strategies fail and ten steps to do them right by Lior Arussy by
  • Arussy, Lior
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.802 ARU.

180.
FedEx delivers : how the world's leading shipping company keeps innovating and outperforming the competition by Madan Birla by
  • Birla, Madan
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 388.044 BIR.

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