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161.
Consumer behaviour by Leon G. Schiffman, Leslie Lazar Kanuk by
  • Schiffman, Leon G
  • Kanuk, Leslie Lizard
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8342 SCH.

162.
Multicultural management : new skills for global success by Farid Elashmawi and Philip R Harris by
  • Elashmawi, Farid
  • Harris, Philip R
Series: Managing cultural differences series
Material type: Text Text
Language: English
Publication details: Houston: Gulf Publishing 1993
Availability: Items available for loan: KEIC (1)Call number: 658.049 ELA.

163.
Six action shoes by Edward de Bono by
  • De Bono, Edward
Material type: Text Text
Language: English
Publication details: New Delhi: Indus 1993
Availability: Items available for loan: KEIC (1)Call number: 153.42 BON. Not available: KEIC: Lost (1).

164.
Sur/petition : creating value monopolies when everyone else is merely competingr by Edward De Bono by
  • Bono, Edward De
Material type: Text Text
Language: English
Publication details: New Delhih: HarperCollins Publishers 1993
Availability: Items available for loan: KEIC (2)Call number: 002.029 BON, ...

165.
The 22 immutable laws of marketing by
  • Ries, Ries
  • Trout, Jack
Material type: Text Text
Language: English
Publication details: New Delhi: INDUS, HarperCollins Publishers India Pvt. Ltd. 1993
Availability: Items available for loan: KEIC (3)Call number: 658.8 RIE, ... Not available: KEIC: Lost (1).

166.
Reengineering the corporation : a manifesto for business revolution by Michael Hammer and James Champy by
  • Hammer, Michael
  • Champy, James
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Publishers, Inc. 1993
Availability: Items available for loan: KEIC (3)Call number: 658.406 HAM, ...

167.
Proceedings of the 1993 conference of the american academy of advertising by
  • Thorson, Esther (ed.)
Material type: Text Text
Publication details: New York: American Academy of Advertising 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

168.
Corporate showcase : photography, illustration and graphic design
Material type: Text Text
Language: English
Publication details: New York: American Showcase. Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1323 COR.

169.
Corporate showcase : photography, illustration and graphic design
Material type: Text Text
Language: English
Publication details: New York: American Showcase. Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1323 COR.

170.
ADbashing : surviving the attacks on advertising : why the future of advertising and media depend upon the changes we make and the risks we take today by Jack Myers by
  • Myers, Jack
Material type: Text Text
Language: English
Publication details: New Jersey: American Media Council Worldwide Marketing Leadership Panel 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1 MYE.
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171.
Socio-lifestyle marketing : the new science of identifying, classifying and targeting consumers worldwide by Bernand Cathelat by
  • Cathelat, Bernand
Material type: Text Text
Language: English
Publication details: Chicago: Probus Publishing 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8343 CAT.

172.
Mythmaking on Madison Avenue : how advertisers apply the power of myth and symbolism to create leadership brands by Sal Randazzo by
  • Randazzo, Sal
Material type: Text Text
Language: English
Publication details: Chicago: Probus Publishing Co. 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1 RAN.

173.
Blunders in international business by David A. Ricks by
  • Ricks, David A
Material type: Text Text
Language: English
Publication details: Massachusetts: Blackwell Publisahers 1993
Availability: Items available for loan: KEIC (1)Call number: 658.049 RIC.

174.
Walt Disney : Hollywood's dark prince by Marc Eliot by
  • Eliot, Marc
Material type: Text Text
Language: English
Publication details: New York: Carol Publishing Group 1993
Availability: Items available for loan: KEIC (1)Call number: 791.43092 ELI.

175.
Sons and lovers by D. H. Lawrence by
  • Lawrence, D. H
Material type: Text Text
Language: English
Publication details: Hertfordshire: Wordsworth Editions Limited 1993
Availability: Items available for loan: KEIC (1)Call number: 823 LAW.

176.
Bleak house by Charles Dickens by
  • Dickens, Charles
Material type: Text Text
Language: English
Publication details: Hertfordshire: Wordsworth Editions Limited 1993
Availability: Items available for loan: KEIC (1)Call number: 823 DIC.

177.
Tender is the night by F. Scott Fitzgerald by
  • Fitzgerald, F. Scott
Material type: Text Text
Language: English
Publication details: Hertfordshire: Wordsworth Editions Limited 1993
Availability: Items available for loan: KEIC (1)Call number: 823 FIT.

178.
Selling with NLP : new techniques that will double your sales volume by Kerry L. Johnson by
  • Johnson, Kerry L
Material type: Text Text
Language: English
Publication details: London: Nicholas Brealey Publishing Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.85 JOH.

179.
How advertising works: a review of current thinking by Colin McDonald by
  • McDonald, Colin
Material type: Text Text
Language: English
Publication details: Oxfordshire: NTC Publications Limited 1993
Availability: Items available for loan: KEIC (1)Call number: 659.111 MCD.

180.
Eurobest2
Material type: Text Text
Language: English
Publication details: London: Booth Clibborn Edition 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1 EUR.

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