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161.
Teacher's resource book : understanding mass media William Jawitz by
  • Jawitz, William
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1996
Availability: Items available for loan: KEIC (1)Call number: 302.2 JAW.

162.
Magazines : insidw and out by Steven Heller and Teresa Fernades by
  • Heller, Steven
  • Fernades, Teresa
Material type: Text Text
Language: English
Publication details: New York: PBC International, Inc. 1996
Availability: Items available for loan: KEIC (2)Call number: 741.652 HEL, ...

163.
The loyalty effect : the hidden force behind growth, profits, and lasting values by Frederick F. Reichheld with Thomas Teal by
  • Reichheld, Frederick F
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1996
Availability: Items available for loan: KEIC (1)Call number: 658.4 REI.

164.
Reputation : realizing value from the corporate image by Charles J. Fombrun by
  • Fombrun, Charles J
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1996
Availability: Items available for loan: KEIC (4)Call number: 659.2 FOM, ...

165.
The balanced scorecard : translating strategy into action by Robert S. Kaplan and David P. Norton by
  • Kaplan, Robert S
  • Norton, David P
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1996
Availability: Items available for loan: KEIC (1)Call number: 658.4012 KAP.

166.
Proceedings of the 1996 conference of the American Academy of Advertising by
  • Wilcox, Gary B. (ed.)
Material type: Text Text
Publication details: Texas: The University of Texas 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

167.
What works in fashion advertising by Peggy Fincher Winter and Arthur Allen Winters by
  • Winter, Peggy Fincher
  • Winter, Arthur Allen
Material type: Text Text
Language: English
Publication details: New York: Retail Reporting Corporation 1996
Availability: Items available for loan: KEIC (1)Call number: 659.152 WIN.

168.
Achieving peak performance : a step by step system to growth a well trained, educated, and motivated team for the 21st century by Nido R. Qubein by
  • Qubein, Nido R
Material type: Text Text
Language: English
Publication details: Minnesota: Best Sellers Publishing 1996
Availability: Items available for loan: KEIC (1)Call number: 658.312 QUB.

169.
Dairy India 1997 by
  • Gupta, P. R. (ed.)
Edition: 5th ed.
Material type: Text Text
Publication details: Delhi: P. R. Gupta 1996
Availability: Items available for loan: KEIC (1)Call number: 637.0294 DAI.

170.
Fertiliser statistics 1995-96 by The Fertiliser Association of India
Edition: 41st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: The FAI 1996
Availability: Items available for loan: KEIC (1)Call number: 631.81 FER.

171.
Car wars : fifty years of greed, treachery, and skulduggery in the global marketplace by Jonathan Mantle by
  • Mantle, Jonathan
Material type: Text Text
Language: English
Publication details: New York: Arcade Pub. Inc. 1996
Availability: Items available for loan: KEIC (1)Call number: 338.4 MAN.

172.
Merchandise buying and management by John Donnellan by
  • Donnellan, John
Material type: Text Text
Language: English
Publication details: New York: Fairchild publications 1996
Availability: Items available for loan: KEIC (1)Call number: 381.10687 DON.

173.
Great rejects : design that proves second choice isn't second best
Material type: Text Text
Language: English
Publication details: Massachusetts: Rockport Publication 1996
Availability: Items available for loan: KEIC (1)Call number: 659.13 GRE.

174.
The best of brochure design 3
Material type: Text Text
Language: English
Publication details: Gloucester: Rockport Publishers 1996
Availability: Items available for loan: KEIC (1)Call number: 741.6 BES.

175.
Multi level Marketing : the definitive guide to America's top MLM companies compiled by Will Marks
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Texas: The Summit Publishing Group 1996
Availability: Items available for loan: KEIC (1)Call number: 658.8 WIL.

176.
The secret agent by Josph Conrad by
  • Conrad, Josph
Material type: Text Text
Language: English
Publication details: Hertfordshire: Wordsworth Editions Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 823 CON.

177.
Absolut book : the absolut Vodka advertising story by Richard W. Lewis by
  • Lewis, Richard W
Material type: Text Text
Language: English
Publication details: Boston: Journey Editions 1996
Availability: Items available for loan: KEIC (1)Call number: 659.196635 LEW.

178.
Customer intimacy : pick your partners, shape your culture, win together by Fred Wieserma by
  • Wieserma, Fred
Material type: Text Text
Language: English
Publication details: Santa Monic: Knowledge Exchange 1996
Availability: Items available for loan: KEIC (1)Call number: 658.812 WIE.

179.
The world on time : the management principles that made FedEx an overnight sensation by James C. Wetherbe by
  • Wetherbe, James C
Material type: Text Text
Language: English
Publication details: California: Knowledge Exchange 1996
Availability: Items available for loan: KEIC (1)Call number: 658 WET.

180.
Getting it right the first time : can we eliminate ineffective advertising before it is run ? by John Philip Jones by
  • Jones, John Philip
Material type: Text Text
Language: English
Publication details: Henley-on-Thame: Admap 1996
Availability: Items available for loan: KEIC (1)Call number: 659.111 JON.

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