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161.
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The online advertising playbook : proven strategies and tested tactics from the advertising research foundation by Joe Plummer, Steve Rappaport, Taddy Hall and Robert Barocci
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 659.144 ONL.

162.
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Think two products ahead : secrets the big advertising agencies don't want you to know and how to use them for bigger profits by Ben Mack by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.503 MAC.

163.
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Herd : how to change mass behaviour by harnessing our true nature by Mark Earls by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2007
Availability: Not available: KEIC: Checked out (1).

164.
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The unofficial guide to opening a franchise by Jason R. Rich by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.87 RIC.

165.
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Motivational marketing : how to effectively motivate your prospects to buy now, buy more, and tell their friends too! by Robert Imbriale foreword by Dan S. Kennedy by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8342 IMB.

166.
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Kellogg on advertising and media by
Material type: Text Text
Publication details: New Jersey: John Wiley and Sons, Inc. 2008
Availability: Items available for loan: KEIC (2)Call number: 659.111 KEL, ...

167.
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Career and corporate cool : how to look, dress, and act the part at every stage of your career by Rachel C. Weingarten by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 650.1 WEI.

168.
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Marketing automation : practical steps to more effective direct marketing by Jeff LeSueur by Series: Wiley and SAS business series
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.872 LES.

169.
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Radical trust : how today's great leaders convert people to partners by Joe Healey by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.4092 HEA.

170.
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The evolution of management thought by Daniel A. Wren and Arthur G. Bedeian by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2009
Availability: Items available for loan: KEIC (1)Call number: 658.001 WRE.

171.
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Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership by Joseph Jaffe by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8343 JAF.

172.
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Jack Welch speaks : wit and wisdom from the world's greatest business leader compiled by Janet C. Lowe
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 338.762138092 JAC.

173.
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Accidental branding : how ordinary people build extraordinary brands by David Vinjamuri by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.827 VIN.

174.
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Riding the Indian tiger : understanding India-the world's fastest growing market by William Nobrega and Ashish Sinha. by
Material type: Text Text
Language: English
Publication details: New Jersey: Wiley and Sons Inc. 2008
Availability: Items available for loan: KEIC (2)Call number: 330.954053 NOB, ...

175.
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Inspired marketing : the astonishing fun new way to create more profits for your business by following your heart by Joe Vitale and Craig Perrine by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2008
Availability: Items available for loan: KEIC (2)Call number: 658.8 VIT, ...

176.
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Hey, whipple, squeeze this : a guide to creating great ads by Luke Sullivan by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 659.1 SUL.

177.
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The levity effect : why it pays to lighten up by Adrian Gostick and Scott Christopher by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.45 GOS.

178.
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What's the secret ? : to provide a world-class customer experience by John R. DiJulius by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.812 DIJ.

179.
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The art and science of communication : tools for effective communication in the workplace by P. S. Perkins by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 651.7 PER.

180.
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Greentailing and other revolutions in retail : hot ideas that are grabbing customer's attention and raising profits by Neil Z. Stern and Willard N. Ander by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2008
Availability: Items available for loan: KEIC (1)Call number: 658.87 STE.

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