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161.
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Marketing research : a practical approach by Bonita Kolb by
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.83 KOL.

162.
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Sampling essentials : practical guidelines for making sampling choices by Johnnie Daniel by
Material type: Text Text
Language: English
Publication details: California: SAGE Publications, Inc. 2012
Availability: Items available for loan: KEIC (1)Call number: 001.43 DAN.

163.
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Quantitative research in communication by Mike Allen, Scott Titsworth and Stephen K. Hunt by
Material type: Text Text
Language: English
Publication details: London: Sage Publications Ltd. 2009
Availability: Items available for loan: KEIC (1)Call number: 302.20727 ALL.

164.
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Case study research : design and methods by Robert K. Yin by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: California: SAGE Inc. 2009
Availability: Items available for loan: KEIC (1)Call number: 300.72 YIN.

165.
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A conceptual guide to statistics using SPSS by Elliot T. Berkman and Steven P. Reise by
Material type: Text Text
Language: English
Publication details: California: SAGE Publications, Inc. 2012
Availability: Items available for loan: KEIC (1)Call number: 005.5 BER.

166.
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Evaluating research articles by Ellen R. Girden and Robert I. Kabacoff by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 001.4 GIR.

167.
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Qualitative communication research methods by Thomas R. Lindlof and Bryan C. Taylor by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 302.2072 LIN.

168.
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Statistical persuasion : how to collect, analyze, and present data...accurately, honestly, and persuasively by Robert W. Pearson by
Material type: Text Text
Language: English
Publication details: California: Sage Publications, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 519.5 PEA.

169.
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Designing and conducting mixed methods research by John W. Creswell and Vicki L. Plano Clark by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: SAGE Publications Inc. 2011
Availability: Items available for loan: KEIC (2)Call number: 001.42 CRE, ...

170.
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Using qualitative research in advertising : strategies, techniques, and applications by Margaret A. Morrison, Eric Haley, Kim Bartel Sheeham and Ronald E. Taylor
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: California: Sage Publication 2012
Availability: Items available for loan: KEIC (1)Call number: 659.1072 USI.

171.
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Basics of qualitative research : techniques and procedures for developing grounded theory by Juliet M. Corbin and Anselm L. Strauss by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Thosand Oaks: Sage Publications, Inc 2015
Availability: Items available for loan: KEIC (1)Call number: 300.72 COR.

172.
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Big data at work : dispelling the myths, uncovering the opportunities by Thomas H. Davenport by
Material type: Text Text
Language: English
Publication details: Massachusett: harvard Business School Publishing 2014
Availability: Items available for loan: KEIC (1)Call number: 658.4038 DAV.

173.
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Media and communication research methods : an introduction to qualitative and quantitative approaches by Arthur Asa Berger by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: California: Sage Publications, Inc. 2013
Availability: Items available for loan: KEIC (1)Call number: 302.2072 BER.
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174.
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Introduction to mediation, moderation, and conditional process analysis : a regression-based approach by Andrew F. Hayes by Series: Methodology in the social sciences
Edition: 2nd ed.
Material type: Text Text
Language: Hindi
Publication details: New York: The Guilford Press 2018
Availability: Not available: KEIC: Checked out (1).

175.
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A concise introduction to mixed methods research by John W Creswell by Series: Sage mixed methods research series
Material type: Text Text
Language: English
Publication details: Thousand Oaks: Sage 2015
Availability: Items available for loan: KEIC (1)Call number: 001.42 CRE.

176.
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Big data and business analytics by
Material type: Text Text
Publication details: Boca Raton, FL: CRC Press- Taylor and Francis Group, 2019
Availability: Items available for loan: KEIC (1)Call number: 658.472 BIG.

177.
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Making sense of data in the media by Andrew Bell, Todd Hartman, Aneta Piekut, Alasdair Rae and Mark Taylor
Material type: Text Text
Language: English
Publication details: Thousand Oaks: Sage Publicationn 2020
Availability: Items available for loan: KEIC (1)Call number: 302.23 MAK.
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178.
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Qualitative research : studying how things work by Robert E. Stake by
Material type: Text Text
Language: English
Publication details: New York: Guilford Publication Inc. 2010
Availability: Items available for loan: KEIC (1)Call number: 001.42 STA.

179.
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Qualitative research from start to finish by Robert K. Yin by
Material type: Text Text
Language: English
Publication details: New York: Guilford Publication Inc. 2011
Availability: Not available: KEIC: Checked out (1).

180.
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Principles and practice of structural equation modeling by Rex B. Kline by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Guilford Press 2011
Availability: Items available for loan: KEIC (1)Call number: 519.53 KLI.

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