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161.		The emerging digital economy Material type: Text Language: English Publication details: Washington: Department of Commerce 1998 Availability: Items available for loan: KEIC (1)Call number: 001.64404 EME. Place hold Save to lists Add to cart (remove)
162.		The marketing whitebook 2006 : the essential handbook for marketer's by Business World Material type: Text Language: English Publication details: Kolkata: ABP Pvt. Ltd. 2006 Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR. Place hold Save to lists Add to cart (remove)
163.		The marketing whitebook 2007-2008 : the marketer's essential handbook by Business World Material type: Text Language: English Publication details: Kolkata: ABP Pvt. Ltd. 2007 Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR. Place hold Save to lists Add to cart (remove)
164.		Advertising theory and practice by C. H. Sandage, Vernon Fryburger and Kim Rotzoll by Sandage, C. H Fryburger, Vernon Rotzoll, Kim Edition: 11th ed. Material type: Text Language: English Publication details: New Delhi: All India Traveller Book Seller 1991 Availability: Items available for loan: KEIC (1)Call number: 659.1 SAN. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
165.	Image from Amazon.com	Branded : the buying and selling of teenagers by Alissa Quart by Quart, Alissa Material type: Text Language: English Publication details: London: Arrow The Random House Group Limited 2003 Availability: Not available: KEIC: Lost (1). Save to lists Add to cart (remove)
166.	Image from Amazon.com	Don't think pink : what really makes women buy--and how to increase your share of this crucial market by Lisa Johnson and Andrea Learned by Johnson, Lisa Learned, Andrea Material type: Text Language: English Publication details: New York: AMACOM 2004 Availability: Not available: KEIC: Lost (1). Save to lists Add to cart (remove)
167.	Image from Amazon.com	Consumer insights 2.0 : how smart companies apply customer knowledge to the bottom line by Dona Vitale by Vitale, Dona Material type: Text Language: English Publication details: New York: Paramount Market Publishing Inc. 2006 Availability: Not available: KEIC: Lost (1). Save to lists Add to cart (remove)
168.	Image from Amazon.com	Principles of macroeconomics by Mankiw, N. Gregory Edition: 7th ed Material type: Text Publication details: New Delhi: Cenage Learning 2021 Availability: Items available for loan: KEIC (1)Call number: 339 MAN. Not available: KEIC: Checked out (1). KEIC: On hold (1). Place hold Save to lists Add to cart (remove)
169.	Image from Amazon.com	The revenue acceleration playbook : creating an authentic journey across sales, marketing, and customer success by Keltner, Brent Material type: Text; Format: print ; Literary form: Not fiction Publication details: Canada Page Two 2022 Availability: Items available for loan: KEIC (1)Call number: 659.1, KEL. Place hold Save to lists Add to cart (remove)
170.	Image from Amazon.com	Consuming Experience by Caru,Antonella; Cova, Bernard Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Hoboken :Taylor and Francis, 2013: 2013 Online resources: e-Book Click here to access e-Book Availability: Items available for loan: KEIC (1)Call number: 658.8342 . Place hold Save to lists Add to cart (remove)
171.	Image from Amazon.com	The psychology of the Asian consumer by Schmitt, Bernd; Lee, Leonard Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York: Taylor and Francis 2015 Online resources: e-Book Click here to access e-Book Availability: Items available for loan: KEIC (1)Call number: 658.8342095 . Place hold Save to lists Add to cart (remove)
172.	Image from Amazon.com	Using semiotics in marketing : how to achieve consumer insight for brand growth and profits by Lawes, Rachel Publication details: London Kogan Page 2020 Availability: Not available: KEIC: Checked out (1). Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
173.	Image from Amazon.com	Understanding children as consumers by Marshall, Dave (ed.) Series: Advanced marketing series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage 2010 Availability: Items available for loan: KEIC (1)Call number: 658.8342083, UND. Place hold Save to lists Add to cart (remove)
174.	Image from Amazon.com	The psychology of advertising by Fennis, Bob Michael Stroebe, Wolfgang Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2021 Availability: Items available for loan: KEIC (1)Call number: 659.1019, FEN. Place hold Save to lists Add to cart (remove)
175.	Image from Amazon.com	Qualitative research in marketing and management : doing interpretive research projects by Hackley, Christopher E Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2020 Availability: Not available: KEIC: Checked out (1). Place hold Save to lists Add to cart (remove)
176.	Image from Amazon.com	Intercultural marketing : theory and practice by Beveridge, Ivana Publication details: New York Routledge 2021 Availability: Items available for loan: KEIC (1)Call number: 658.8, BEV. Place hold Save to lists Add to cart (remove)
177.	Image from Amazon.com	The innovator's method: Bringing the lean start up into your organization by Furr, Nathan Dyer, Jeff Publication details: Boston, Harvard Business Review Press: 2014 Availability: Items available for loan: KEIC (1)Call number: 658.4063 DYE. Lists: New Arrivals 19 February 2024. Place hold Save to lists Add to cart (remove)
178.	Image from Amazon.com	Trading up: Why consumers want new luxury goods--and how companies create them by Silverstein, Michael J Fiske, Neil Butman, John Publication details: New York: Portfolio, 2008 Availability: Items available for loan: KEIC (1)Call number: 339.470973 SIL. Lists: New Arrivals 14 Oct 2024. Place hold Save to lists Add to cart (remove)
179.	Image from Amazon.com	Insightful Inc. learnings from Unilever: How to build an insightful and consumer-centric organization by Makhijani, Manish Publication details: Mumbai: Jaico Publishing House, 2024 Availability: Not available: KEIC: Checked out (1). Lists: New Arrivals 21 Oct 2024. Place hold Save to lists Add to cart (remove)
180.	Image from Amazon.com	Continuous discovery habits: Discover products that create customer value and business value by Torres, Teresa Publication details: Product Talk LLC, 2021 Availability: Items available for loan: KEIC (1)Call number: 658.8342 TOR. Lists: New Arrivals 18 Nov 2024. Place hold Save to lists Add to cart (remove)