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161.
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India,s economic policy : preparing for the twenty-first century by Bimal Jalan by
Material type: Text Text
Language: English
Publication details: New Delhi: Viking 1996
Availability: Items available for loan: KEIC (1)Call number: 338.954 JAL.

162.
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The seven habits of highly effective people by Stephen R. Covey by
Material type: Text Text
Language: English
Publication details: London:: Simon and Schuster Ltd. 1992
Availability: Items available for loan: KEIC (1)Call number: 338.04092 COV. Not available: KEIC: Lost (1).

163.
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Principles of marketing by Thomas C. Kinnear and Kenneth L. Bernhardt by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: : Scott, Foresman and Company 1986
Availability: Items available for loan: KEIC (1)Call number: 658.8 KIN.

164.
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Principles and types of speech communication by Bruce E. Gronbeck, Raymie E. McKerrow, Douglas Ehninger and Alan H. Monroe
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New York: HarperCollins Publishers Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 808.51 GRO.

165.
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Introduction to mass communications by Warren K. Agee, Philip. H. Ault and Edwin Emey by
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New York: Harper Colins College Publishers 1994
Availability: Items available for loan: KEIC (1)Call number: 302.23 AGE.

166.
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Introduction to mass communication by Jay Black, Frederick C. Whitney by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Dubuque: Wm. C. Brown Publishers 1988
Availability: Items available for loan: KEIC (1)Call number: 302.23 BLA.

167.
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Advertising by Frank Jefkins by
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 1988
Availability: Items available for loan: KEIC (1)Call number: 659.1 JEF.

168.
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The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset by Ronald J. Alsop by Series: A Wall Street Journal book
Material type: Text Text
Language: English
Publication details: New York: Free Press 2004
Availability: Items available for loan: KEIC (1)Call number: 659.2 ALS.

169.
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The media and democracy by John Keane by
Material type: Text Text
Language: English
Publication details: Malden: Blackwell Publishers Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 323.445 KEA.
Lists:

170.
Get set for communication studies by Will Barton and Andrew Beck by Series: Get set for university
Material type: Text Text
Language: English
Publication details: Edinburgh: Edinburgh University Press Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 302.3 BAR.

171.
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Planning and managing public relations campaigns by Anne Gregory by Series: PR in practice series
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 659.213 GRE.

172.
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Marketing on a tight budget : an action guide to low cost business growth by Forsyth Patrick by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8 FOR.

173.
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Managing corporate reputations by
Material type: Text Text
Publication details: London: Kogan Page Limited, 2001
Availability: Items available for loan: KEIC (1)Call number: 659.29 MAN.

174.
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Manage your reputation : how to plan public relations to build and protect the organisation's most powerful asset by Roger Haywood by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 659.2 HAY.

175.
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The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset by Ronald J. Alsop by Series: A Wall Street journal book
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 659.2 ALS.

176.
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Ethics in public relations : a guide to best practice by Patricia Parsons by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India 2005
Availability: Items available for loan: KEIC (1)Call number: 174.96572 PAR.

177.
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Talespin : public relations disasters inside stories and lessons learnt by Gerry McCusker by
Material type: Text Text
Language: English
Publication details: London: kongan Page Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 659.2 MCC.

178.
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Effective writing skills for public relations by John Foster by Series: PR in practice series
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2005
Availability: Items available for loan: KEIC (1)Call number: 808.066659 FOS.

179.
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Evaluating public relations : a best practice guide to public relations and evaluation by Tom Watson and Paul Noble by
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 659.2072 WAT.

180.
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Corporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value by Roger Haywood by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page India 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 HAY.

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