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161.
Marketing 4.0 : moving from traditional to digital by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan by
  • Kotler, Philip
  • Kartajaya, Hermawan
  • Setiawan, Iwan
Material type: Text Text
Language: English
Publication details: New Jersey : Wiley 2017
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT. Not available: KEIC: Checked out (1).

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162.
Social media for business : foolproof tips to help you promote your business or your brand by Linda Coles by
  • Coles, Linda
Material type: Text Text
Language: English
Publication details: Milton: John Wiley and Sons 2018
Availability: Items available for loan: KEIC (1)Call number: 658.872 COL.

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163.
Internet marketing : a practical approach by Alan Charlesworth by
  • Charlesworth Alan
Material type: Text Text
Language: English
Publication details: Gurgaon: Elsevier 2009
Availability: Items available for loan: KEIC (1)Call number: 658.84 CHA.

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164.
Social media marketing: a strategic approach by Melissa S Barker; Donald Barker; Nicholas F Bormann and Krista Neher by
  • Barker, Melissa S
  • Barker, Donald
  • Bormann, Nicholas F
  • Neher, Krista
Material type: Text Text
Language: English
Publication details: New Delhi: Cengage Learning India Private Limited 2013
Availability: Items available for loan: KEIC (1)Call number: 658.872 SOC.

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165.
Social media marketing : strategies for engaging in Facebook, Twitter and other social media by Liana Li Evans by
  • Evans, Liana Li
Material type: Text Text
Language: English
Publication details: Noida: Pearson Education 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 EVA.

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166.
E business and e commerce for managers by Harvey M. Deitel, Paul J. Deitel and Kate Steinbuhler by
  • Deitel, Harvey M
  • Deitel, Paul J
  • Steinbuhler, Kate
Material type: Text Text
Language: English
Publication details: Noida: Pearson Prentice Hall 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 DEI.

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167.
Smart business, social business : a playbook for social media in your organization by Michael Brito by
  • Brito, Michael
Material type: Text Text
Language: English
Publication details: Noida: Pearson Education 2012
Availability: Items available for loan: KEIC (1)Call number: 658.872 BRI.

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168.
Pandemonium : the great Indian banking tragedy by Tamal Bandyopadhyay by
  • Bandyopadhyay, Tamal
Material type: Text Text
Language: English
Publication details: New Delhi: Roli Books 2021
Availability: Items available for loan: KEIC (1)Call number: 332.1954 BAN.

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169.
B2B digital marketing : using the web to market directly to businesses by Michael Miller by
  • Miller, Michael
Material type: Text Text
Language: English
Publication details: Noida: Pearson India Education Pvt. Ltd 2015
Availability: Items available for loan: KEIC (1)Call number: 658.872028546 SHA.

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170.
Fundamentals of digital marketing by Puneet Singh Bhatia by
  • Bhatia, Puneet Singh
Material type: Text Text
Language: English
Publication details: Uttar Pradesh: Pearson India 2018
Availability: Items available for loan: KEIC (1)Call number: 658.872 BHA.

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171.
Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investment by Eric Greenberg and Alexander Kates by
  • Greenberg, Eric
  • Kates, Alexander
Material type: Text Text
Language: English
Publication details: New Dilhi: McGraw Hill Education (India) Private Limited 2014
Availability: Items available for loan: KEIC (1)Call number: 658.872 GRE.

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172.
Instagram power: build your brand and reach more customers with the power of pictures by Jason G. Miles by
  • Miles, Jason G
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill 2014
Availability: Items available for loan: KEIC (1)Call number: 658.872 MIL.

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173.
Think like a rock star : how to create social media and marketing strategies that turn customers into fans by Mack Collier ; foreword by Kathy Sierra by
  • Collier, Mack
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Education Pvt. Ltd. 2013
Availability: Items available for loan: KEIC (1)Call number: 302.231 COL.

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174.
Social media marketing by Tracy L. Tuten and Michael R. Solomon by
  • Tuten, Tracy L
  • Solomon, Michael R
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2016
Availability: Items available for loan: KEIC (2)Call number: 658.872 TUT, ...

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175.
Round the clock : how a 24x7 digital marketplace is transforming business by Ray Titus by
  • Titus, Ray
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications 2019
Availability: Items available for loan: KEIC (1)Call number: 658.872 TIT.

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176.
E-commerce 2017 : business, technology, society by Kenneth C. Laudon and Carol Guercio Traver by
  • Laudon, Kenneth C
  • Traver, Carol Guercio
Edition: 13th ed.
Material type: Text Text
Language: English
Publication details: Noida, Uttar Pradesh: Pearson India 2018
Availability: Items available for loan: KEIC (1)Call number: 658.872 LAU.

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177.
Social media marketing by Tracy L. Tuten and Michael R. Solomon, adapted by Bikramjit Rishi by
  • Tuten, Tracy L
  • Solomon, Michael R
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publication 2018
Availability: Items available for loan: KEIC (1)Call number: 658.872 TUT.
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178.
Digital Marketing by Seema Gupta by
  • Gupta, Seema
Material type: Text Text
Language: English
Publication details: Chennai: Mcgraw Hill Education India Pvt. Ltd 2018
Availability: Items available for loan: KEIC (1)Call number: 658.874 GUP.

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179.
Breaking through : a memoir by Isher Judge Ahluwalia by
  • Ahluwalia, Isher Judge
Material type: Text Text
Language: English
Publication details: New Delhi: Rupa Publications 2020
Availability: Items available for loan: KEIC (1)Call number: 330.092 AHL.

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180.
Social media marketing : emerging concepts and applications by
  • Heggde, Githa (ed.)
  • Shainesh, G. (ed.)
Material type: Text Text
Publication details: Singapore: Palgrave Macmillan, 2018
Availability: Items available for loan: KEIC (1)Call number: 658.872 SOC.

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