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181.
Clicks, bricks and brands by Martin Lindstrom with Don Peppers and Martha Rogers by
  • Lindstrom, Martin
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 LIN.

182.
Re inventing the brand : can top brands survive the new market realities ? by Jean Noel Kapferer by
  • Kapferer, Jean Noel
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 KAP.

183.
Brand new brand thinking : brought to life by 11 experts who do by
  • Baskin, Merry (ed.)
  • Earls, Mark (ed.)
Material type: Text Text
Publication details: London: Kogan Page Limited, 2002
Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA.

184.
The brand management checklist : proven tools and techniques for creating winning brads (with CD) by Brad Vanauken by
  • Vanauken, Brad
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2002
Availability: Items available for loan: KEIC (2)Call number: 658.827 VAN, ...

185.
Integrated branding : becoming brand-driven through company wide action by F. Joseph Lepla and Lynn M. Parker by
  • Lepla, F. Joseph
  • Parker, Lynn M
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 658.827 LEP.

186.
Brand driven : the route to integrated branding through great leadership by F. Joseph LePla, Susan V. Davis and Lynn M. Parker by
  • LePla, F. Joseph
  • Davis, Susan V
  • Parker, Lynn M
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2003
Availability: Items available for loan: KEIC (2)Call number: 658.827 LEP, ...

187.
How to advertise : what works, what doesn't - and why by Kenneth Roman; Jane Maas and Martin Nisenholtz by
  • Roman, Kenneth
  • Maas, Jane
  • Nisenholtz, Martin
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: St. Marti's Press 2003
Availability: Items available for loan: KEIC (1)Call number: 659.1 ROM.

188.
Brand child : remarkable insights into the minds of today's global kids and their relationships with brands by Martin Lindstrom by
  • Lindstrom, Martin
Material type: Text Text
Language: English
Publication details: London: Kogan Page Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.834083 LIN.

189.
Living the brand : how to transform every member of your organization into a brand champion ; in association with marketing by Nicholas Ind by
  • Ind, Nicholas
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2004
Availability: Items available for loan: KEIC (1)Call number: 658.827 IND.

190.
The philosophy of branding: Great philosophers think brands by
  • Braun, Thom
Material type: Text Text
Language: English
Publication details: London: Kongan Page Limited 2004
Availability: Items available for loan: KEIC (2)Call number: 658.827 BRA, ...

191.
Brand lands, hot sports and cool spaces : welcome to the third place and the total marketing experience by Christian Mikunda, translated by Andrea Blome by
  • Mikunda, Christian
Material type: Text Text
Language: English
Publication details: London: Kongan Page Limited 2004
Availability: Items available for loan: KEIC (3)Call number: 659 MIK, ...

192.
The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset by Ronald J. Alsop by
  • Alsop, Ronald J
Series: A Wall Street journal book
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 659.2 ALS.

193.
B2B brand management by Philip Kotler, Waldemar Pfoertsch by
  • Kotler, Philip
  • Pfoertsch, Waldemar
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Springer Berlin Heidelberg 2006
Availability: Items available for loan: KEIC (2)Call number: 658.827 KOT, ...

194.
Media monoliths : how great media brands thrive and survive by Mark Tungate by
  • Tungate, Mark
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India 2005
Availability: Items available for loan: KEIC (1)Call number: 338.4730223 TUN.

195.
Brand royalty: How the world's top 100 brands thrive and survive by
  • Haig, Matt
Material type: Text Text
Language: English
Publication details: London: Kongan Page Limited 2005
Availability: Items available for loan: KEIC (2)Call number: 658.827 HAI, ...

196.
From idea to profit : how to market innovative products and services consultant editor by Adam Jolly
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.8 FRO.

197.
Kellogg on China : strategies for success by
  • Dayal-Gulati, Anuradha (ed.)
  • Lee, Angela Y. (ed.)
Material type: Text Text
Publication details: Evanston: Northwestern University Press, 2004
Availability: Items available for loan: KEIC (1)Call number: 382.0951 KEL.

198.
Advertised mind: Ground breaking insights into how our brains respond to advertising by
  • Du Plessis, Erik
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2005
Availability: Items available for loan: KEIC (2)Call number: 659.1019 DUP, ...

199.
Creating passions brands : getting to the heart of branding by Helen Edwards and Derek Day by
  • Edwards, Helen
  • Day, Derek
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.827 EDW.

200.
Key marketing skills by Peter Cheverton by
  • Cheverton, Peter
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kongan Page Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8 CHE.

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