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	181.	Image from Amazon.com	Marketing mixology: four essential ingredients for marketing success by Parameswaran, Ambi Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Westland Business, 2025 Availability: Not available: KEIC: Checked out (2). Lists: New Arrivals 23 Jun 2025. Place hold Save to lists Add to cart (remove)
	182.	Image from Amazon.com	Understanding Indian consumers by Maheswaran, Durairaj Puliyel, Thomas Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi, Oxford University Press: 2018 Availability: Items available for loan: KEIC (1)Call number: 658.83420954 MAH. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)