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1961.
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Basic concepts in sociology by Max Weber, translated from the German by H. P. Secher by
Material type: Text Text
Language: English
Publication details: New York: Kensington Publishing Corp. 1990
Availability: Items available for loan: KEIC (1)Call number: 301 WEB.
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1962.
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Words script and pictures : semiotics of visual language by Meyer Schapiro by
Material type: Text Text
Language: English
Publication details: New York: George Braziller, Inc. 1996
Availability: Items available for loan: KEIC (1)Call number: 302.23014 SCH.

1963.
Popular culture genres : theories and texts by Arthur Asa Berger by Series: Foundations of popular culture Vol. 2
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1992
Availability: Items available for loan: KEIC (1)Call number: 302.23 BER.

1964.
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Advertising in America : the first 200 years by Charles Goodrum and Helen Dalrymple by
Material type: Text Text
Language: English
Publication details: New York: Harry N. Abrams, Inc. 1990
Availability: Items available for loan: KEIC (1)Call number: 659.10973 GOO.

1965.
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Sergeant verity and the swell mob by Francis Selwyn by
Material type: Text Text
Language: English
Publication details: New York: Stein and Day 1981
Availability: Items available for loan: KEIC (1)Call number: 823.914 SEL.

1966.
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Jihad vs. McWorld by Benjamin R. Barber by
Material type: Text Text
Language: English
Publication details: New York: Times Books 1995
Availability: Items available for loan: KEIC (1)Call number: 909.83 BAR.

1967.
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Like no other store... : the Bloomingdale's legend and the revolution in American marketing by Marvin Traub and Tom Teicholz by
Material type: Text Text
Language: English
Publication details: New York: BTimes Books 1993
Availability: Items available for loan: KEIC (1)Call number: 382.4500097471 TRA.

1968.
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The wall street journal book of personal technology by Walter S. Mossberg by
Material type: Text Text
Language: English
Publication details: New York: Times Business 1995
Availability: Items available for loan: KEIC (1)Call number: 001.6404 MOS.

1969.
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AOL.COM : how Steve Case beat Bill Gates, nailed the netheads, and made millions in the war for the Web by Kara Swisher by
Material type: Text Text
Language: English
Publication details: New: Vistaar Publications 1998
Availability: Items available for loan: KEIC (1)Call number: 338.7 SWI.

1970.
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Beer blast : the inside story of the brewing industry's bizarre battles for your money by Philip Van Munching by
Material type: Text Text
Language: English
Publication details: New York: Time Business 1997
Availability: Items available for loan: KEIC (1)Call number: 338.4 VAN.

1971.
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Customers.com : how to create a profitable business strategy for the internet and beyond by Patricia B. Seybold and Ronni T. Marshak by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Times Books 1998
Availability: Items available for loan: KEIC (1)Call number: 658.81202854 SEY.

1972.
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The entertainment economy : how mega media forces are transforming by
Material type: Text Text
Language: English
Publication details: New York: Times Book, Random House, Inc. 1999
Availability: Items available for loan: KEIC (2)Call number: 302.23 WOL, ...
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1973.
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A future perfect : the challenge and hidden promise of globalization by John Micklethwait and Adrian Wooldridge by
Material type: Text Text
Language: English
Publication details: New York: Crown Business 2000
Availability: Items available for loan: KEIC (1)Call number: 330.9 MIC.

1974.
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The care and feeling of ideas by Bill Backer by
Material type: Text Text
Language: English
Publication details: New York: Times Book 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1 BAC.

1975.
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In Sam we trust : the untold story of Sam Walton and how Wal-Mart is devouring America by Bob Ortega by
Material type: Text Text
Language: English
Publication details: New York: Times Books 1998
Availability: Items available for loan: KEIC (2)Call number: 338.04092 ORT, ...

1976.
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1977.
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When borne across : literary cosmopolitics in the contemporary Indian novel by Bishnupriya Ghosh by
Material type: Text Text
Language: English
Publication details: New Brunswick: Rutgers University Press 2004
Availability: Items available for loan: KEIC (1)Call number: 823.9109358 GHO .

1978.
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Tha AMA handbook of marketing for the service industries by
Material type: Text Text
Publication details: New York: American Management Association 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8 AMA.

1979.
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Lesly's handbook of public relations and communications by
Edition: 4th ed.
Material type: Text Text
Publication details: New York: American Management Association 1991
Availability: Items available for loan: KEIC (1)Call number: 659.2 LES. Not available: KEIC: Lost (1).

1980.
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TechnoBrands : how to create and use "Brand Identity" to market, advertise and sell technology products by Chuck Pettis by
Material type: Text Text
Language: English
Publication details: New York: AMACOM 1995
Availability: Items available for loan: KEIC (2)Call number: 658.827 PET, ...

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