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1961.
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Advertising today in the Indian context by Sarojit Datta by
Material type: Text Text
Language: English
Publication details: Calcutta: Profile Publishers 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1 DAT.

1962.
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Communicating change by Bill Quirke by
Material type: Text Text
Language: English
Publication details: Maidenhead: McGraw-Hill 1995
Availability: Not available: KEIC: Lost (1).

1963.
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US ad review : the best American print advertising by
Material type: Text Text
Publication details: Rockport: Rockport Pub. Inc. 1992
Availability: Not available: KEIC: Lost (1).

1964.
AAF the book II by
Material type: Text Text
Publication details: Baltimore, MD: ACC Publishing Inc. 1995
Availability: Not available: KEIC: Lost (1).

1965.
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Sales promotion : how to create and implement campaigs that really work by Julian Cummins by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1998
Availability: Not available: KEIC: Lost (1).

1966.
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Business presentations and public speaking by Peter H. Engel by
Material type: Text Text
Language: English
Publication details: New York: Tata McGraw-Hill Company Inc. 1996
Availability: Not available: KEIC: Lost (1).

1967.
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Warrior's wisdom : the combat guide to corporate life by Arthur L. Clark by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: The Berkley Publishing Group 1997
Availability: Items available for loan: KEIC (1)Call number: 658.4092 CLA.

1968.
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The book : the American advertising awards volume 3 by American Advertising Awards
Material type: Text Text
Language: English
Publication details: Baltimore: ACC Pblidhing, Inc. 1997
Availability: Not available: KEIC: Lost (1).

1969.
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The wizard of ads : turning words into magic and dreamers into millionaires by Roy H. Williams by
Material type: Text Text
Language: English
Publication details: Austin: Bard Press 1998
Availability: Not available: KEIC: Lost (1).

1970.
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Direct marketing management by Mary Lou Roberts and Paul D. Berger by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Prentice-Hall International Limited 1999
Availability: Not available: KEIC: Lost (1).

1971.
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The brand you 50 : or; fifty ways to transform yourself from an "employee" into a brand that shouth distinction, commitment, and passion ! by Tom Peters by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Alfred A. Knopf. Inc. 1999
Availability: Not available: KEIC: Lost (1).

1972.
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Mistaken modernity : India between worlds by Dipankar Gupta by
Material type: Text Text
Language: English
Publication details: New Delhi: HarperCollins Publishers India Pvt. Ltd. 2000
Availability: Not available: KEIC: Lost (1).

1973.
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Strategic market management by David A. Aaker by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons Pte Ltd 1998
Availability: Not available: KEIC: Lost (1).

1974.
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How to think like the world's greatest marketing minds by Marcia Layton Turner by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2000
Availability: Not available: KEIC: Lost (1).

1975.
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Emotional branding : how successful brands gain the irrational edge by Daryl Travis and with help from Harry by
Material type: Text Text
Language: English
Publication details: California: Prima Publishinge 2000
Availability: Not available: KEIC: Lost (1).

1976.
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So you dream of being a chief executive the route to the top by John Ciney by
Material type: Text Text
Language: English
Publication details: Oxford: Capstone Publishing Ltd. 2002
Availability: Not available: KEIC: Lost (1).

1977.
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Epica book 14 : Europe's best advertising by EPICA
Material type: Text Text
Language: English
Publication details: Mies: Rotovision SA 2001
Availability: Not available: KEIC: Lost (1).

1978.
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Strategic management by
Material type: Text Text
Publication details: New Delhi: Excel Books, 1999
Availability: Not available: KEIC: Lost (1).

1979.
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The essence of management creativity by Tony Proctor by Series: Essence of management series
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 1995
Availability: Not available: KEIC: Lost (1).

1980.
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Short steps long leaps : stories of impact making rural entrepreneurs by
Material type: Text Text
Publication details: New York: Tata McGraw-Hill Publishing Company Limited, 2000
Availability: Not available: KEIC: Lost (1).

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